Tag Archives: IAB

Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Mobile payments – so far, so good…

…but content developers need to experiment more At a recent IAB conference in London, England, the subject of how the mobile phone concentrates a number of ways of paying was widely discussed. The poster child mobile purchase referred to in … Continue reading

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Is it working?

Well, do your mobile analytics homework and you’ll find out… At a time when smartphones and tablets are in almost every person’s hands – or in the case of tablets, laps – New York hosted two insightful conferences on mobile … Continue reading

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