Author Archives: Vanessa Daly

Has 2010 been the year of Google, Yahoo! and Microsoft?

At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft. Looking at the current mobile market today, we were right, 2010 has not only been the year for Google but also … Continue reading

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Completing the picture with Bango and comScore

Data is everything – it is the basis for all the best decisions and its accuracy can make or break a marketing campaign or strategy. But there is often confusion over the types of data available to marketers and what … Continue reading

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Can mobile ever match online as a payment method?

Yes it can and it already is. This was one of the conclusions at the MobileSquared roadshow that took place in London last week. The roadshow, organized by Nick Lane, Chief Strategy Analyst at MobileSquared, was a great platform to … Continue reading

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Coverage from Verizon Developer conference

Woww – yes, that’s three times “w”, my awesomely funny way of slipping “world wide web” into the coverage from Las Vegas. At the Verizon Developers Conference this week, the mobile web was the most intriguingly persistent theme of the … Continue reading

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Mobile apps analytics in the spotlight at two key US events

The need for understanding usage behavior on mobile is increasing, with more brands and developers now recognizing the importance of analytics in helping them engage with customers. In line with this, over the next three weeks, two key events in … Continue reading

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Precise and accurate data hold the secret to a successful mobile strategy

Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are … Continue reading

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Crossing the apps bridge to the mobile web…the German way

This is exactly what the guys at RTL TV in Germany have done, with the creation of their hybrid iPhone application, launched last week. The application, developed by Netbiscuits, is a combination of web site and app that uses the … Continue reading

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