MWC 2016 roundup: Payment will be everything – everything must be able to pay

The Mobile World Congress 2016 catchphrase, ‘mobile is everything’ could equally have been, ‘everything is mobile’. Although the big Android handset manufacturers, including HTC, LG, Sony and our close partner Samsung, all launched new handsets as usual, it was the other devices that highlighted the major, fundamental shift in our mobile market.

Mobile World Congress (MWC) showed an evolution away from traditional smartphones towards a bewildering array of connected devices. Lines to test new VR headsets were longer than those at the Barcelona metro stations which were being picketed by strikers! VR featured on many stands using new 5G networks to stream entertainment to Gear VR and Vive headsets from Samsung and HTC. Other major themes included connected car technologies from Ford and Qualcomm, wearables from LG, Samsung and Sony and the ability to buy groceries from a Samsung Smart Fridge. MWC16 also introduced connected home, smart cities and Internet of Things (IoT) for the first time, clearly highlighting that today everything is mobile.

All these devices need a way for customers to pay, a way to be billed for the products and services that their new ecosystems deliver, payment will be everything – everything must be able to pay. Successfully enabling payments for this wide array of smart, connected devices is worlds apart from delivering credit card to websites or from mobile wallets in stores. Authenticating and confirming payment needs to be smooth, fast and reliable for all these devices to succeed.

This aligns perfectly with Bango’s vision of an inclusive payment platform for todays connected world, where payments simply work for everyone, every time. Independent of device, store, product or service. We look forward to announcing new innovations around this at #MWC17.

Andy Bovingdon, VP Product Marketing

This entry was posted in app store, carrier billing, cool mobile stuff, in app billing, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile payment, Mobile payments, mobile web, operator billing, Samasung, smartphones, tablets, trends, UK mobile market. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s