Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising and analyzes the approach and results of three real campaigns.
To get your personal copy, please email us now.
The white paper covers the following topics:
- The mobile advertising landscape – stats and forecasts
- Why it’s crucial to measure success or failure
- Methodology for the mobile advertising campaigns
- Campaign 1: Google
- Campaign 2: Decktrade
- Campaign 3: MoJiva
- Summmary takeaway on performance of ad networks tested
To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog (mobislim.wordpress.com) to see the three campaigns cited in the white paper.
As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.