At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of the mobile ecosystem. The half-day event, organised by Orange provided an excellent platform to hear [...]
Filed under: Cool mobile stuff, Mobile advertising, mobile marketing | Tagged: Coca-Cola, mobile, Mobile advertising, Orange, T-Mobile | Leave a Comment »
Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and [...]
Filed under: Mobile payment | Tagged: internet, iPhone, mobile, mobile billing, mobile content, mobile phone, SmartPhone, wifi | Leave a Comment »
It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]
Filed under: Mobile advertising, Mobile web, Off portal, Trends, mobile marketing | Tagged: analytics, iPhone, mobile, Mobile advertising, mobile campaigns, mobile internet, mobile marketing, Mobile web, mobile web analytics, US | 1 Comment »
Some big companies really miss the point of mobile. I often travel to London and one of the simple pleasures on the return train journey is a cup of coffee, a Kit Kat and a seat. (I’m easy to please :-) So I was doubly excited to see the “Win Twenty Quid” offer on the [...]
Filed under: Bad practice, Mobile web | Tagged: chocolate, mobile, user-experience | Leave a Comment »
