Mobile payment is increasingly in the headlines as major brands all develop their strategies and look to gain market share, which has resulted in a wide array of new payment innovations being announced.
When looking at Bango Payment, Apple Pay, Samsung Pay or Android Pay it’s easy to get confused.
- Smartphone wallets like Apple Pay, Samsung Pay or Android Pay are designed for buying physical goods – they increase the convenience of paying in-store using your credit card or bank account without the need to carry your physical wallet in addition to your smartphone.
- Bango enables internet (app store, web etc.) payments to be completed simply, securely and efficiently. Without the customer needing to own a credit card, or even have a bank account.
App stores understand that Direct Carrier Billing massively increases their customer’s ability to pay for apps and digital content. Google Play offers carrier billing with 67 mobile operators, while Microsoft lists 80. But with over 700 mobile operators worldwide, this only represents around 10% of the full potential, or 20% if you only focus on the most financially viable markets.
This is because lighting up carrier billing involves much more than just a technical integration. App stores need to perform market evaluation, planning and a range of launch processes – all of which are protracted and over-dependent on repetitive processes for each new billing route. Continue reading
Samsung has announced further commitment to mobile payments this month with the acquisition of Burlington, Massachusetts, based LoopPay.
“Through this deal we can significantly accelerate our mobile commerce efforts,” said David Eun, Executive Vice President of Samsung’s global innovation centre.
Identified as one MEF’s “10 Key Mobile Trends for 2015”, carrier billing is a major driver behind the global growth in digital content sales. Carrier billing enables consumers to buy apps, games, music and other content by charging the cost to their mobile bill, in one or more taps. Here, Richard Leyland, VP Marketing with Bango, the global leader in carrier billing, shares the 10 things you need to know: Continue reading
In an interesting Forbes article, published this month, Bango is called-out as a pioneer of a new type of economy.
The Forbes article interviews the journalist and author Haydn Shaughnessy, who recently published “Shift: A User’s Guide to the New Economy”. In the interview in Forbes, Shaughnessy comments: Continue reading
Bango is proud to sponsor MEF Connects Indonesia. The event takes place on Tuesday 20th January, 7pm, at the Ritz-Carlton, Jakarta. The event will bring together industry thought leaders for an evening of networking in one of the world’s fastest growing mobile markets. Continue reading
MEF has published a handy infographic highlighting the different consumer profilesworldwide when it comes to mobile content and commerce. Continue reading