App stores understand that Direct Carrier Billing massively increases their customer’s ability to pay for apps and digital content. Google Play offers carrier billing with 67 mobile operators, while Microsoft lists 80. But with over 700 mobile operators worldwide, this only represents around 10% of the full potential, or 20% if you only focus on the most financially viable markets.
This is because lighting up carrier billing involves much more than just a technical integration. App stores need to perform market evaluation, planning and a range of launch processes – all of which are protracted and over-dependent on repetitive processes for each new billing route. Continue reading
Samsung has announced further commitment to mobile payments this month with the acquisition of Burlington, Massachusetts, based LoopPay.
“Through this deal we can significantly accelerate our mobile commerce efforts,” said David Eun, Executive Vice President of Samsung’s global innovation centre.
Identified as one MEF’s “10 Key Mobile Trends for 2015”, carrier billing is a major driver behind the global growth in digital content sales. Carrier billing enables consumers to buy apps, games, music and other content by charging the cost to their mobile bill, in one or more taps. Here, Richard Leyland, VP Marketing with Bango, the global leader in carrier billing, shares the 10 things you need to know: Continue reading
In an interesting Forbes article, published this month, Bango is called-out as a pioneer of a new type of economy.
The Forbes article interviews the journalist and author Haydn Shaughnessy, who recently published “Shift: A User’s Guide to the New Economy”. In the interview in Forbes, Shaughnessy comments: Continue reading
Bango is proud to sponsor MEF Connects Indonesia. The event takes place on Tuesday 20th January, 7pm, at the Ritz-Carlton, Jakarta. The event will bring together industry thought leaders for an evening of networking in one of the world’s fastest growing mobile markets. Continue reading
MEF has published a handy infographic highlighting the different consumer profilesworldwide when it comes to mobile content and commerce. Continue reading
Bango has recently agreed a strategic partnership with CardMobili, the leading provider of advanced digital wallet technologies.
We will be working together to develop a series of innovative mobile commerce solutions for Mobile Network Operators (MNOs). These include bringing carrier billing to the retail environment for the first time, and a unique new proposition that unites the digital app world with physical shopping. A key focus is to enable MNOs to leverage their large subscriber base and existing billing relationships to open up new revenue streams. Continue reading