The keys to mobile analytics success

Posted on May 1, 2012 by Andy Bovingdon

An analytics product is only as good as the accuracy of its unique user identification. With mobile app analytics user identification has traditionally been simple and very accurate because each mobile device has a Unique Device ID, the UDID, which can be accessed by the application and the analytics code within. As the name suggests, this identity is tied to the device, rather than a mobile SIM card or the individual user, and persists across all applications and sessions. So, unlike traditional web tracking techniques, such as cookies, this UDID is permanent and cannot be deleted – there are no simple concepts of opting out from app tracking. Read more »

Filed under: iPhone, Mobile analytics | Tagged: , , | 1 Comment »

Which smartphone has the smartest users?

Posted on April 1, 2012 by Sukey Miller

Which smartphone has the smartest users?

Are you on the ball if you own an Andorid? Are iPhone users smart and speedy? Are BlackBerry users the brainiest of the bunch? Here at Bango we decided to carry out a test to answer all these important questions and determine just how smart different smartphone users really are.

Using Dr. Kawashima’s Brain Training and some willing volunteers, we aimed to find the differences in terms of brain power between iPhone, Android and BlackBerry users. Read more »

Filed under: Android, Blackberry, iPhone | Tagged: , , | 1 Comment »

RIM on a Roll….

Posted on March 5, 2012 by Anil Malhotra

BlackBerry at MWC 2012We took some quiet satisfaction from BlackBerry maker RIM’s news flow at Mobile World Congress this week.

The company substantiated the claims it made at its recent DevCon Europe event with a “momentum” release on February 27, stating that there are now 40 carrier partners with whom it has enabled charge to bill payments for the BlackBerry app store.

That’s an impressive achievement and one of those strategies that has no downside whatsoever. It gives customers a simple and secure way to pay, which results in more sales of content for developers and publishers, and consequently more revenue for carriers and RIM. Read more »

Filed under: Mobile web, Mobile World Congress, Blackberry, carrier billing | Tagged: , , | 1 Comment »

Mobile World Congress – Can payments pave the way to a perfect sunrise?

Posted on February 28, 2012 by Anil Malhotra

Mobile World Congress 2012There has been a lot of marking territory by the big beasts of the mobile industry this last 48 hours. The main pitch from successive carrier CEOs at this week’s Mobile World Congress has been the inequality of investment versus return in mobile data. It was a theme kicked-off a year ago by Vodafone’s Vittorio Calao, who marked out a proposal to introduce tiered data tariffs and tiered data delivery. Read more »

Filed under: Mobile web, Mobile World Congress, Mobile payments, carrier billing | Tagged: , | 2 Comments »

BlackBerry in Amsterdam

Posted on February 16, 2012 by Andy Bovingdon

If signs from their first ever European DevCon are anything to go by, BlackBerry is sharply focused and firing on all cylinders, with the worlds developers clearly in their sights. This was my second BlackBerry DevCon, having attended one in San Francisco a little over a year ago, so it was good to compare the events and see how the company is developing, especially under new leadership. I was impressed with Thorsten Heins, their new CEO. Read more »

Filed under: Blackberry, html5, carrier billing | Tagged: , | Leave a Comment »

CES 2012, a show gone mobile

Posted on January 19, 2012 by Andy Bovingdon

For years now I have been saying how all things will become mobile in one way or another, and last week’s Consumer Electronics Show in Las Vegas clearly showed this to be well underway. A very large proportion of those exhibiting or attending were launching mobile initiatives or devices, using mobile operating systems or user experiences (UXs) or just talking mobile, with many of the keynotes leading with a mobile story. Read more »

Filed under: Mobile web, Trends | Tagged: , | Leave a Comment »

Get 50% off BlackBerry® DevCon Europe tickets courtesy of Bango

Posted on January 11, 2012 by Sukey Miller

BlackBerry® DevCon Europe 2012 – 50% discount courtesy of BangoShowcasing the next generation in application development, BlackBerry® is set to launch their new platform, BlackBerry 10, at this year’s BlackBerry DevCon Europe event.

Taking place on 7th and 8th February at the RAI Convention Centre Amsterdam, BlackBerry DevCon Europe is a chance for all BlackBerry developers to gain valuable insight into the latest BlackBerry platform innovations and breakthroughs.

As always the event is jam-packed with a number of breakout and hands-on lab sessions designed to give web, native, Adobe and Java developers interactive hands-on experience. With over 50 sessions there’s plenty of learning opportunities. It’s well worth a visit! Read more »

Filed under: RIM | Tagged: , , , | 1 Comment »

Flash is out, HTML5 is in and we’re heading for an apocalypse!

Posted on December 23, 2011 by Sukey Miller

Top 10 highlights of 2011 and predictions for 2012

Top 10 highlights of 2011 and predictions for 20122011 has been an exciting time for the mobile industry seeing many changes take place, some of which were on the cards and others totally unexpected. With consumers increasingly using their mobile devices for more than just calling and texting, internet usage and app downloads soared leading to a highly competitive smartphone and tablet marketplace.

Looking forwards, certainties for 2012 include the release of new iPhones and iPads from Apple. New BBX based RIM smartphones. Further Windows Phone updates from Microsoft and the new Windows 8 designed for tablets and other touch devices.

So, as the year draws to an end let’s take a journey through some of the significant highlights of 2011, and cast our gaze into the future to make some predictions for 2012. Read more »

Filed under: smartphones, Tablets, Trends | Tagged: , , , , | 1 Comment »

HTML5 – the mobile game changer?

Posted on December 16, 2011 by Andy Bovingdon

…and how web innovation will challenge Apples control

Everyone in mobile knows that to sell something on the iOS platform you must pay your 30% tax to Apple, and that Apple has final say over whether your app will be published to iPhone users – they have control over the developer’s destiny. But just how much control do they really have?

HTML5 – the mobile game changer?Amazon recently had to remove all ways to purchase books from their iPhone Kindle app, effectively turning it into a free, basic viewer with no store. This was partly because the app failed to use the compulsory iTunes in-app payment API giving Apple their 30%, and partly because Apple saw Amazon as a competitor. If Apple can do that to a huge company like Amazon, they could certainly remove a smaller company from their store if they wish. Fortunately Amazon customers already knew to go and buy their new digital books from the Amazon website and that those books would magically show up Read more »

Filed under: app store, Apple, html5 | Tagged: , , , , , | 2 Comments »

How going back to the browser with HTML5 benefits developers

Posted on December 13, 2011 by Sukey Miller

The advent of Flash allowed websites to become live and interactive.Back in the day web pages were displayed one at a time after a long loading process. The advent of Flash allowed websites to become live and interactive. Flash enabled animation, motion and video dramatically improving the user experience.

Then internet enabled mobile devices exploded in use and issues arose with the poor user experience from supporting Flash on mobile devices. Apple took the step of refusing to support Flash on its devices. Developers also had to tackle the problem of how to present large web pages on a small screen. This lead to many having to create and maintain both a desktop and a mobile site, a frustrating, work intensive process. Read more »

Filed under: html5, Trends | Tagged: , , , , | Leave a Comment »

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