An analytics product is only as good as the accuracy of its unique user identification. With mobile app analytics user identification has traditionally been simple and very accurate because each mobile device has a Unique Device ID, the UDID, which can be accessed by the application and the analytics code within. As the name suggests, this identity is tied to the device, rather than a mobile SIM card or the individual user, and persists across all applications and sessions. So, unlike traditional web tracking techniques, such as cookies, this UDID is permanent and cannot be deleted – there are no simple concepts of opting out from app tracking. Read more »
Filed under: iPhone, Mobile analytics | Tagged: analytics, Apple, Bango Analytics | 1 Comment »









