It’s great to see top brands embracing mobile!

Posted on June 27, 2008 by Beccy Blount

The presentation by AKQA Digital at this week’s Online Marketing & Media Show clearly demonstrated the exciting ways top brands are engaging with mobile.  It’s really great to see top brands embracing mobile! In particular, Dan Rosen, Managing Director of AKQA Digital talked about one of the biggest global sports brands Nike launching their Nike [...]

Filed under: Cool mobile stuff, Mobile web | Tagged: , , , , , , | Leave a Comment »

How mobile takes Long Tail granularity to the next step

Posted on May 21, 2008 by bangonewsroom

The excellent talk at yesterday’s MediaBistro Circus in New York city by Chris Anderson, of Long Tail fame made me think about how marketing is changing.  Once TV and radio was the main channel to push out your messages – now we can deliver more focused marketing in the online world.  Mobile is taking this one step [...]

Filed under: Mobile advertising, Mobile web | Tagged: , , , , , | Leave a Comment »

So what did the folks with strange hair think of mobile?

Posted on April 17, 2008 by Andy Bovingdon

ad:tech is the place where all the trendy leaders in the online advertising business go to discuss and display their latest technologies and services – where clicks and page views are discussed alongside web search and ad network aggregation. For someone more familiar with the mobile world of CTIA, it’s a show full of strange [...]

Filed under: Mobile web, online advertising | Tagged: , , , | Leave a Comment »

« Previous Page
Follow

Get every new post delivered to your Inbox.