Tag Archives: mobile campaigns

New features for Bango Analytics

I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading

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E-books, tablets, e-readers….how these digital devices are changing the publishing industry

As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached … Continue reading

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Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Precise and accurate data hold the secret to a successful mobile strategy

Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are … Continue reading

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Need help getting valuable insight into mobile advertising?

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading

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“Mobile advertising for newbies” white paper

Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher … Continue reading

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It’s great to see top brands embracing mobile!

The presentation by AKQA Digital at this week’s Online Marketing & Media Show clearly demonstrated the exciting ways top brands are engaging with mobile.  It’s really great to see top brands embracing mobile! In particular, Dan Rosen, Managing Director of … Continue reading

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