Tag Archives: mobile campaigns
New features for Bango Analytics
I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading
Posted in mobile analytics, mobile web
Tagged mobile, mobile analytics, mobile campaigns, web analytics
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E-books, tablets, e-readers….how these digital devices are changing the publishing industry
As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached … Continue reading
Posted in digital content, mobile analytics, mobile web
Tagged Kindle, mobile analytics, mobile campaigns, mobile content, publishing
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Integrating offline and mobile helps create deeply engaging campaigns
This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading
Precise and accurate data hold the secret to a successful mobile strategy
Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are … Continue reading
Posted in mobile analytics, Mobile apps
Tagged mobile analytics, Mobile apps, mobile campaigns, mobile site
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Need help getting valuable insight into mobile advertising?
It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading
“Mobile advertising for newbies” white paper
Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher … Continue reading
It’s great to see top brands embracing mobile!
The presentation by AKQA Digital at this week’s Online Marketing & Media Show clearly demonstrated the exciting ways top brands are engaging with mobile. It’s really great to see top brands embracing mobile! In particular, Dan Rosen, Managing Director of … Continue reading
Posted in cool mobile stuff, mobile web
Tagged mobile campaigns, mobile marketing, Nike, pot noodle, unilever
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