E-books, tablets, e-readers….how these digital devices are changing the publishing industry

Posted on April 8, 2011 by Vanessa Daly

As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached record levels and has attributed the success of the kindle, as one of the main [...]

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Integrating offline and mobile helps create deeply engaging campaigns

Posted on January 18, 2011 by Vanessa Daly

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement is at the heart of mobile marketing, giving brands the data they need to target [...]

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Precise and accurate data hold the secret to a successful mobile strategy

Posted on August 18, 2010 by Vanessa Daly

Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are some of the questions that come up often. There’s still lack of understanding about what [...]

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Need help getting valuable insight into mobile advertising?

Posted on June 10, 2009 by Beccy Blount

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]

Filed under: Mobile advertising, mobile marketing, Mobile web, Off portal, Trends | Tagged: , , , , , , , , , | 2 Comments »

“Mobile advertising for newbies” white paper

Posted on September 24, 2008 by Sarah Keefe

Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]

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It’s great to see top brands embracing mobile!

Posted on June 27, 2008 by Beccy Blount

The presentation by AKQA Digital at this week’s Online Marketing & Media Show clearly demonstrated the exciting ways top brands are engaging with mobile.  It’s really great to see top brands embracing mobile! In particular, Dan Rosen, Managing Director of AKQA Digital talked about one of the biggest global sports brands Nike launching their Nike [...]

Filed under: Cool mobile stuff, Mobile web | Tagged: , , , , , , | Leave a Comment »

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