Tag Archives: Mobile applications

“Losing the Plot”

Despatching my 7 year old son to bed recently as an episode of Law and Order began on the TV, he turned and asked, “Are you watching one of those murdering programs?” To his mind, the nuances that distinguish highly … Continue reading

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Mobile browsing in the ascendency

It’s the “simplicity of sharing” There’s a storm brewing over how mobile phone users spend their time on-line. In recent days an increasingly public argument has developed – claim and counter-claim – on how you measure the consumer appeal of … Continue reading

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Why iPhone users want more choice

A recent article in FierceWireless Europe (March 11) reviewed findings by market research company Analysys Mason, which speculates on how ‘exclusive content’ could become the next battle ground for operators trying to control customer churn. Specifically, the article states: Worryingly, … Continue reading

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Mobile apps will make $$$ billions in 2011 – how will they be monetized?

In-app billing gains momentum According to Gartner, apps will generate $15 billion in revenue in 2011, they also go as far as forecasting that by 2014 this figure will reach $58 billion. So a question to ask is, how are … Continue reading

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Mobile apps analytics in the spotlight at two key US events

The need for understanding usage behavior on mobile is increasing, with more brands and developers now recognizing the importance of analytics in helping them engage with customers. In line with this, over the next three weeks, two key events in … Continue reading

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Hands off my mobile apps!

When it comes to monetisation of mobile applications, developers are still faced with the complexities of the app space and having to navigate the diversity of payment methods available for their apps. Unfortunately it is not as easy as developing … Continue reading

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Android is taking a slice of the Apple pie

The gap is narrowing…rapidly As much as I agree with the common view that Apple has created one of the most innovative mobile devices, the iPhone, and is widely credited forhelping drive the uptake of the mobile internet worldwide, I’m actually … Continue reading

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