Tag Archives: web metrics

Living one day at a time? Don’t if you want to target your mobile marketing

While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun … Continue reading

Posted in mobile advertising, mobile analytics, mobile web | Tagged , , , | 1 Comment

Unique visitors ‘most wanted’ mobile metric

When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor … Continue reading

Posted in mobile advertising, mobile analytics, mobile marketing | Tagged , , , , , , , | 1 Comment