Tag Archives: MSearchGroove

If real-time reporting in mobile advertising is key, why aren’t more businesses demanding this?

Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile … Continue reading

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Privacy complaint should not hold back mobile marketing

Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry. The Center for Digital Democracy and the U.S. Public Interest Research Group filed … Continue reading

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