Tag Archives: mobile

Mobile commerce on the march

We spotted a really interesting infographic from BigCommerce today. They’ve drawn together numbers surrounding the migration from conventional e-commerce to mobile commerce (m-commerce). Noting the massive rise in smartphones and an increased enthusiasm for online payments BigCommerce ask, will m-commerce … Continue reading

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New features for Bango Analytics

I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading

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Flash is out, HTML5 is in and we’re heading for an apocalypse!

Top 10 highlights of 2011 and predictions for 2012 2011 has been an exciting time for the mobile industry seeing many changes take place, some of which were on the cards and others totally unexpected. With consumers increasingly using their … Continue reading

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Future:Mobile 2011- Behind closed doors with industry leaders

I participated in this year’s Future:Mobile event held last week in San Francisco. The event was an invitation only, closed-door environment for CEO’s from leading private companies in the mobile sector to share their thoughts on innovation and how they’re … Continue reading

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Providing analytics data from real users is key for accuracy

One of our largest customers was seeing a 47% traffic difference between the data gathered by their server logs compared to the Bango data. Although relying on web server logs for your data is tricky (you need to take into … Continue reading

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The future’s bright the future is mobile

At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of … Continue reading

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Wi-Fi – the reason you are losing 20% of your sales today

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use … Continue reading

Posted in mobile payment | Tagged , , , , , , , | 1 Comment

Need help getting valuable insight into mobile advertising?

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading

Posted in mobile advertising, mobile marketing, mobile web, off portal, trends | Tagged , , , , , , , , | 2 Comments

Why web analytics tools aren’t any good for mobile?

During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn’t be used for the mobile web.  Here’s why: Current tools designed for PC web analysis simply don’t work.  Google … Continue reading

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Chocolate that makes me see red!

Some big companies really miss the point of mobile. I often travel to London and one of the simple pleasures on the return train journey is a cup of coffee, a Kit Kat and a seat. (I’m easy to please … Continue reading

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