Tag Archives: mobile site

Providing analytics data from real users is key for accuracy

One of our largest customers was seeing a 47% traffic difference between the data gathered by their server logs compared to the Bango data. Although relying on web server logs for your data is tricky (you need to take into … Continue reading

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Precise and accurate data hold the secret to a successful mobile strategy

Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are … Continue reading

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Guess which party is the mobile leader?!

With election day rapidly approaching, one wonders what’s going through the minds of the main party leaders, although I think we can all guess what’s going through Gordon Brown’s today.

Posted in iPhone, mobile web | Tagged , , , , , , | 1 Comment

Dear Santa – All I want for Xmas…

Dear Santa, It’s been over 20 years since I last wrote to you, but it’s taken some time to get over the disappointment of not getting the Cabbage Patch doll I wanted, you know. This Christmas, though, I’ve only got … Continue reading

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