Tag Archives: Millennial Media

Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

Posted in mobile advertising, mobile analytics, mobile web | Tagged , , , , , , , , | Leave a comment