Tag Archives: JavaScript

Google Analytics plays mobile catch up…… and still manages to come last!

For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile … Continue reading

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Why web analytics tools aren’t any good for mobile?

During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn’t be used for the mobile web.  Here’s why: Current tools designed for PC web analysis simply don’t work.  Google … Continue reading

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