Leading industry players in the app store ecosystem took part in the recent Bango webinar hosted by the Mobile Ecosystem Forum (MEF), discussing:
- Does offering carrier billing for third party services cannibalizes operator revenues from traditional services
- How carrier billing segments the subscriber base, identifying high spending customers
- Why carrier billing is an essential payment method for operators
The latest carrier billing market stats and industry insights were shared. Evidence and analysis showed how app store carrier billing users spend more across all operator services. Additional benefits for operators were identified, including how carrier billing provides a tool for increasing customer satisfaction through unique insights and segmentation. Continue reading
Posted in apps, carrier billing, digital content, Google, in app billing, Microsoft, Mobile apps, Mobile commerce, mobile marketing, mobile web, operator billing, Payforit, smartphones, trends, UK mobile market, Windows 10
It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped their toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves. Major games companies also expanded their footprint, with Supercell, Machine Zone and other leading app store game developers both releasing new titles and improving their existing, huge revenue generators.
With so many landmark app store moments over the past 12 months, we have collated the ‘big days’ which shaped the app store in 2016: Continue reading
Posted in app store, App store games, Google, in app billing, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile payment, Mobile payments, mobile web, Mobile World Congress, pokemon, Pokemon go
Bango spoke at the recent MEF Connects event in Jakarta, Indonesia joining the panel session to discuss hot trends in the mobile space, mobile payments as a whole and the ‘next wave’ for the Indonesian mobile ecosystem. Here are the highlights from the event.
Randy Pangalila, Group Head of Mobile Financial Services at Indosat Ooredoo opened the event at the stunning Grand Hyatt hotel Jakarta with a keynote speech on the Indonesian smartphone market, particularly highlighting the stunted growth of banking. With a 2% Year on Year growth of credit card penetration, a total of 3.2% of the population owning a credit card, the lack of banking in the region has limited the options, or even made users unable to participate with the digital ecosystem. Randy led with an anecdote of losing his ATM card 2 years ago which he is yet to replace, the Indonesian market has moved beyond banking, the country has become cash and e-money reliant. Alternative payment options are opening, with a range of mobile payments solutions such as Direct Carrier Billing, or Indosat’s own mobile wallet solution Dompektu easing the issues of the banking system and allowing Indonesian users to pay for digital content seamlessly.
Bango and du Telecom keynote session at Mobile 360 Series Middle East
It’s conference season again and last week it was the turn of Dubai who hosted the 36th GITEX (Gulf Information Technology Exhibition) event, which saw 4,000+ global technical leaders from 50+ countries converge on the city to talk tech.
The GSMA took the opportunity to co-locate their highly successful “Mobile 360 Series” (essentially a mini Mobile World Congress Barcelona) following similar, recent events in Tanzania, Mexico and this week’s event in Delhi.
Bango was invited to participate as a keynote speaker at Mobile 360 Series, co-presenting alongside UAE operator du Telecom in the OTT & Media session. Continue reading
The urgency to get direct carrier billing deployed and active, to avoid long term loss of access to high spending users has been brought into sharp focus over the last few weeks by the big surge in revenues coming in to app stores from the arrival of Pokémon Go.
Where carrier billing is deployed, the Pokémon Go users that decide to buy lures, more balls or incense can just click a button and pay. Many of these users will be first time buyers. They won’t have the time or inclination to get out a credit card – even if they have one.
Where carrier billing is not yet available, there will be an option to use credit cards or gift cards. Previous studies have shown that when content is compelling – and Pokémon Go certainly seems to be in that category, the number of users entering credit cards in developed markets soars from 8% up to as many as 25%.
Potentially a quarter of users at that point – who would almost certainly have been initiated to carrier billing – are lost for months if not years – and along with them all the downstream revenue.
With Pokémon Go it could be that children at that point get hold of their parents credit card details or buy prepaid credit cards to feed their habit. The permanent loss of carrier billing could be worse.
Using the standard Harris-Goldberg model, assuming 25% permanent attrition, the impact of a delay in DCB will be substantial and permanent.
The message: If you are deploying DCB, deploy it quickly before users get into the habit of using workarounds.
Pokémon GO rocketed into the mobile ecosystem last week, claiming the record as the fastest mobile game to hit the top spot, taking over from Clash Royale. Four days after launch, Pokémon GO became the number one mobile game in terms of revenue on Android, according to App Annie.
On June 6, Pokémon GO was officially launched in Google Play and Apple App Store in Australia, New Zealand and the United States. Billed as the world’s first “real world gaming” platform, Pokémon GO combines smartphone capabilities and location technology to create a gaming platform where players explore the game, along with the real world. Players travel to physical sites in the real world to collect and harvest Poke balls and eggs in the mobile game. It may not sound like an obvious recipe for success but Pokémon GO is an instant phenomenon. Continue reading
In celebration of launching the first ever Google Play carrier billing activation in India, Bango has gathered 10 must know facts about the nation’s thriving mobile market: Continue reading
Posted in Android, app store, carrier billing, Google, in app billing, mobile content, Mobile payments, mobile web, operator billing, smartphones, trends