Make sure you read the Mobile Money quarterly eBulletin from MEF, your essential guide to the latest mobile money news and initiatives. The latest edition features a lead article by Bango – “What is fuelling the carrier billing market?”
Driven by an increasing understanding on the part of merchants and mobile operators of the value of carrier billing, recent years have seen carrier billing availability spread across the globe, along with the variety of items that can be purchased. Content has begun to branch out beyond the traditional apps and games, you can now purchase everything from bus tickets to software or physical goods. So how much is the market worth and what is the money being spent on?
Bango identifies the current state of the carrier billing market, which content categories dominate, and the influencing factors that will lead to growth of more than 10 times current market value by 2020. Exploring how to best capture the opportunity.
Also included in this edition is an infographic on the global mobile money landscape, an article looking at the world of mobile money and a report on Mobile Money 2020, along with coverage of the latest news from the mobile payments market. You can download your free copy here.
Bango recently announced an expanded partnership with Microsoft to include Direct Carrier Billing across all Windows 10 devices as part of the Universal Windows Platform (UWP). This allows customers to pay for all Windows 10 content, including apps, games, media and software, charging the cost to their phone bill with one-click. This gives customers a simple, safe and universal payment method to consistently pay for all Windows 10 content. Continue reading
The Mobile World Congress 2016 catchphrase, ‘mobile is everything’ could equally have been, ‘everything is mobile’. Although the big Android handset manufacturers, including HTC, LG, Sony and our close partner Samsung, all launched new handsets as usual, it was the other devices that highlighted the major, fundamental shift in our mobile market. Continue reading
Posted in app store, carrier billing, cool mobile stuff, in app billing, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile payment, Mobile payments, mobile web, operator billing, Samasung, smartphones, tablets, trends, UK mobile market
Kuwait is the latest market to launch Google Play through the Bango Payment Platform, confirming the region’s importance for app stores
It comes as a surprise to many mobile payments watchers that carrier-billed payments have proved such a big hit with consumers in the Middle East region. With widespread credit card ownership and extremely high Android and iPhone penetration, is there really a market for alternative payment methods? Continue reading
Bango is obsessed with app store billing optimization – leveraging mobile innovations to simplify the payment experience, boost spend and increase customer engagement. We are therefore delighted to learn that Google is streamlining their Android app discovery and installation process.
Recent reports state that Google is rolling out the ability to install apps from search results on their Android smartphone – without requiring the user to go into the Google Play store. This immediately removes friction from the process to provide a better user experience. The payment mechanism remains unchanged, offering the exact same payment options and flow as the app store without the need to step outside of the search results. Continue reading
Bango have a great story to tell this year; the first launch of Direct Carrier Billing in Africa of Google Play, with Telkom South Africa. Trevor Goldberg, VP Business Development MNOs went to AfricaCom to spread the word and enable more African operators to go live with app store carrier billing. Here he reports on the event, it sounds like a well organised, very sociable affair!
I’ve just arrived in Cape Town for AfricaCom 2016. I was here last year, however this year’s event promises to be bigger and better. There will be 10,000 attendees, over 350 exhibitors and a whole host of special side-events, Continue reading
Amazon Underground, the new app for Android smartphones, offers a selection of apps, games and in-app content, all for free. It is designed to break Amazon into the mainstream on Android smartphones by increasing store distribution and customer acquisition. Consequently it means even greater choice on the Android platform.
Major app stores like Google Play dominate the mobile ecosystem. Google regulations state that all digital media and apps should use the store payment system to bill for digital goods using credit cards or carrier billing. With Android accounting for 78% of all smartphones shipped worldwide in Q1 2015 (IDC), Continue reading