Bango Market Index – the reference for carrier billing performance

Understanding your carrier billing performance in relation to the market is vital for success, without a benchmark you will not know how well you are performing and where improvements can be made.

The good news is that Bango has published the Bango Market Index, setting the reference for carrier billing performance. Published quarterly, the Bango Market Index acts as an important health check to ensure your business is maximizing its payments potential.

Unique Bango Boost technology anonymously compares and benchmarks payment performance across all stores and payment providers using the Bango Platform. With more app store carrier billing deployments than anyone else, Bango provides vital market benchmarks across key metrics in the quarterly Bango Market Index. Continue reading

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Bango and Costa Coffee – shop of the future

As a member of Cambridge Wireless, Bango were invited to submit a proposal outlining how our technology could be deployed by Costa Coffee for the “coffee shop of the future”. Over 50 submissions by local, national and international companies were considered by a selection committee. 10 (actually 13) finalists were chosen to present in Cambridge to Senior Executives from Costa Coffee and a judging panel that included representatives from Google, Amazon, Intel and the Cambridge Judge Business School.

Bango was part of the final 13; the other finalists were from, Climate Edge, Conigital, GeoSpock,, MakersCafe, Misha Pay, Novalia, Pavegen, Tenzo, TrueAI and Zapper.

The remit for the day was to take a written pitch that had been submitted for consideration and build on the idea, by working with mentors from a number of consultancy companies, brought in by Costa (for example Fujitsu, Intel, Cambridge Design Partnership, plus a whole load of experts from Costa). Other people were on hand, for example cost and analysis experts and a great illustrator to make ideas come to life. Continue reading

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Carrier billing – Moving into the mainstream

The announcement by Amazon, KDDI and NTT DOCOMO this week that carrier billing is being offered to Japanese customers in the Amazon retail store is the most important achievement for this ubiquitous “alternative” payment method in its 20 year history.


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The evolution of Android carrier billing: 900 Million and counting

Google has updated the world with the news that nearly 1 in every 8 people on the planet can pay on the internet using Direct Carrier Billing (DCB). The headline from the recent annual “I/O” conference stated that 900 Million Android phones are now capable of using DCB to pay for content and services from the Google Play store.

Google 900 million

Google I/O announcement discussing DCB

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Windows 10 – The 1 Billion device mark cannot be far away

News this week from Microsoft that Windows 10 is now running on 500 million active devices certainly registers on the scale in 2017, although not yet at the level of Android, in the billions. Nonetheless this is an impressive milestone to achieve. It also represents the fastest growth of any version of this ever-green operating system, even without a Microsoft mobile device to boost the numbers.

Microsoft has done a great job on the user experience for Windows 10. By unifying the interface across devices and integrating the apps and store experiences, it can comfortably engage with customers whose online habits have been fashioned by Amazon and other internet giants. Free Windows 10 downloads, bite-sized purchasing on the Xbox Continue reading

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Webinar: App store carrier billing users spend more across all operator services

Leading industry players in the app store ecosystem took part in the recent Bango webinar hosted by the Mobile Ecosystem Forum (MEF), discussing:

  • Does offering carrier billing for third party services cannibalizes operator revenues from traditional services
  • How carrier billing segments the subscriber base, identifying high spending customers
  • Why carrier billing is an essential payment method for operators

The latest carrier billing market stats and industry insights were shared. Evidence and analysis showed how app store carrier billing users spend more across all operator services. Additional benefits for operators were identified, including how carrier billing provides a tool for increasing customer satisfaction through unique insights and segmentation. Continue reading

Posted in apps, carrier billing, digital content, Google, in app billing, Microsoft, Mobile apps, Mobile commerce, mobile marketing, mobile web, operator billing, Payforit, smartphones, trends, UK mobile market, Windows 10 | Leave a comment

Monumental days in app store gaming lead to record-shattering year

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped their toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves. Major games companies also expanded their footprint, with Supercell, Machine Zone and other leading app store game developers both releasing new titles and improving their existing, huge revenue generators.

With so many landmark app store moments over the past 12 months, we have collated the ‘big days’ which shaped the app store in 2016:  Continue reading

Posted in app store, App store games, Google, in app billing, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile payment, Mobile payments, mobile web, Mobile World Congress, pokemon, Pokemon go | Leave a comment