Carrier billing landscape – market dynamics and demand

‘Carrier Billing Global Outlook and Opportunities’ is the new MEF executive insights video series sponsored by Bango. This series hears key industry voices examine the state of the carrier billing market.


In the first video, London-based Principal Analyst at Ovum, Guillermo Escofet gives an overview of the expansive carrier billing market. He details the key drivers of carrier billing’s monumental growth and explains how emerging trends are creating new opportunities. Continue reading

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7 things you need to know about the Japanese retail market

With a heightening focus from the major western retailers on the Japanese market, Bango has compiled a list of 7 key facts you need to know when expanding into the Japanese retail market.

1. Credit cards are not the dominant payment method
While credit cards remain an established and accepted payment method, they are not the holy grail for Japanese consumers, especially for online shopping. The emergence and importance of diversifying payment methods for e-commerce in Japan is more apparent than ever. Japanese customers are moving away from credit card usage faster than any other country. Since 2013, the volume of credit card usage for online retail has fallen by over 23% while there has been a surge of new payment methods (Statista, 2017).

2. Mobile payments are vastly adopted, especially by millennials
In Japan, using Osaifu keitai (mobile wallets) is the norm along with Direct Carrier Billing (DCB), Android Pay and other alternative payment methods. They are widely adopted for services such as online retail, public transport, mobile walletsgaming and numerous other sectors. Often referred to as the epicentre of mobility, Japan has always been preferential towards mobile payments. Osaifu keitai are the leading alternative payment option due to the Japanese market’s high adoption and reliance on smartphones. The dependence on smartphone payments has been solidified with those aged 17-25 using osaifu keitai as the leading payment method within the highest revenue generating areas, including the fashion retail and gaming sectors. This age bracket also has an innate hesitancy in using credit card payments due to security concerns. Continue reading

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Bango Market Index – the reference for carrier billing performance

Understanding your carrier billing performance in relation to the market is vital for success, without a benchmark you will not know how well you are performing and where improvements can be made.

The good news is that Bango has published the Bango Market Index, setting the reference for carrier billing performance. Published quarterly, the Bango Market Index acts as an important health check to ensure your business is maximizing its payments potential.

Unique Bango Boost technology anonymously compares and benchmarks payment performance across all stores and payment providers using the Bango Platform. With more app store carrier billing deployments than anyone else, Bango provides vital market benchmarks across key metrics in the quarterly Bango Market Index. Continue reading

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Bango and Costa Coffee – shop of the future

As a member of Cambridge Wireless, Bango were invited to submit a proposal outlining how our technology could be deployed by Costa Coffee for the “coffee shop of the future”. Over 50 submissions by local, national and international companies were considered by a selection committee. 10 (actually 13) finalists were chosen to present in Cambridge to Senior Executives from Costa Coffee and a judging panel that included representatives from Google, Amazon, Intel and the Cambridge Judge Business School.

Bango was part of the final 13; the other finalists were from, Climate Edge, Conigital, GeoSpock,, MakersCafe, Misha Pay, Novalia, Pavegen, Tenzo, TrueAI and Zapper.

The remit for the day was to take a written pitch that had been submitted for consideration and build on the idea, by working with mentors from a number of consultancy companies, brought in by Costa (for example Fujitsu, Intel, Cambridge Design Partnership, plus a whole load of experts from Costa). Other people were on hand, for example cost and analysis experts and a great illustrator to make ideas come to life. Continue reading

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Carrier billing – Moving into the mainstream

The announcement by Amazon, KDDI and NTT DOCOMO this week that carrier billing is being offered to Japanese customers in the Amazon retail store is the most important achievement for this ubiquitous “alternative” payment method in its 20 year history.


Continue reading

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The evolution of Android carrier billing: 900 Million and counting

Google has updated the world with the news that nearly 1 in every 8 people on the planet can pay on the internet using Direct Carrier Billing (DCB). The headline from the recent annual “I/O” conference stated that 900 Million Android phones are now capable of using DCB to pay for content and services from the Google Play store.

Google 900 million

Google I/O announcement discussing DCB

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Windows 10 – The 1 Billion device mark cannot be far away

News this week from Microsoft that Windows 10 is now running on 500 million active devices certainly registers on the scale in 2017, although not yet at the level of Android, in the billions. Nonetheless this is an impressive milestone to achieve. It also represents the fastest growth of any version of this ever-green operating system, even without a Microsoft mobile device to boost the numbers.

Microsoft has done a great job on the user experience for Windows 10. By unifying the interface across devices and integrating the apps and store experiences, it can comfortably engage with customers whose online habits have been fashioned by Amazon and other internet giants. Free Windows 10 downloads, bite-sized purchasing on the Xbox Continue reading

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