Windows 10 fits the carrier bill with Bango partnership

buy-apps-and-games-using-mobile-phone-balance-in-Windows-10-step5_thumbBango recently announced an expanded partnership with Microsoft to include Direct Carrier Billing across all Windows 10 devices as part of the Universal Windows Platform (UWP). This allows customers to pay for all Windows 10 content, including apps, games, media and software, charging the cost to their phone bill with one-click. This gives customers a simple, safe and universal payment method to consistently pay for all Windows 10 content. Continue reading

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MWC 2016 roundup: Payment will be everything – everything must be able to pay

The Mobile World Congress 2016 catchphrase, ‘mobile is everything’ could equally have been, ‘everything is mobile’. Although the big Android handset manufacturers, including HTC, LG, Sony and our close partner Samsung, all launched new handsets as usual, it was the other devices that highlighted the major, fundamental shift in our mobile market. Continue reading

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Bango expands app store carrier billing across Middle East region

Kuwait is the latest market to launch Google Play through the Bango Payment Platform, confirming the region’s importance for app stores

It comes as a surprise to many mobile payments watchers that carrier-billed payments have proved such a big hit with consumers in the Middle East region. With widespread credit card ownership and extremely high Android and iPhone penetration, is there really a market for alternative payment methods? Continue reading

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Google boosts app store success by installing apps without the store

Bango is obsessed with app store billing optimization – leveraging mobile innovations to simplify the payment experience, boost spend and increase customer engagement. We are therefore delighted to learn that Google is streamlining their Android app discovery and installation process.

Recent reports state that Google is rolling out the ability to install apps from search results on their Android smartphone – without requiring the user to go into the Google Play store. This immediately removes friction from the process to provide a better user experience. The payment mechanism remains unchanged, offering the exact same payment options and flow as the app store without the need to step outside of the search results.  Continue reading

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AfricaCom 2016 tops off momentous year for African mobile market

Bango have a great story to tell this yeaCUQEpGGUYAA6K2-r; the first launch of Direct Carrier Billing in Africa of Google Play, with Telkom South Africa. Trevor Goldberg, VP Business Development MNOs went to AfricaCom to spread the word and enable more African operators to go live with app store carrier billing. Here he reports on the event, it sounds like a well organised, very sociable affair

I’ve just arrived in Cape Town for AfricaCom 2016. I was here last year, however this year’s event promises to be bigger and better. There will be 10,000 attendees, over 350 exhibitors and a whole host of special side-events, Continue reading

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To break into the mainstream sometimes it’s best to go underground

amazon-underground-appAmazon Underground, the new app for Android smartphones, offers a selection of apps, games and in-app content, all for free. It is designed to break Amazon into the mainstream on Android smartphones by increasing store distribution and customer acquisition. Consequently it means even greater choice on the Android platform.

Major app stores like Google Play dominate the mobile ecosystem. Google regulations state that all digital media and apps should use the store payment system to bill for digital goods using credit cards or carrier billing. With Android accounting for 78% of all smartphones shipped worldwide in Q1 2015 (IDC), Continue reading

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For network operators, getting their billing connected to app stores is a key revenue driver

Looking at just one of the world’s biggest app stores as an example, you can buy apps through Google Play in 136 countries worldwide, yet carrier billing is only available in 39 of those!

That means for operators in 97 countries, Google Play revenue is bypassing them and is instead being shared with credit card and gift voucher companies. Additionally, from a customer engagement perspective, their subscribers have less interaction with the operator brand and more with Visa or MasterCard. Finally, their customers have a more difficult user experience when they come to purchase their first game, app, in-app purchase or piece of music. Continue reading

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