Category Archives: mobile payment
Focusing on customer loyalty, the latest Bango Market Index benchmarks carrier billing purchase frequency, enabling mobile operators to see how their customer loyalty compares to peers. Attracting and retaining loyal customers is crucial to success and depends on several elements … Continue reading
Understanding your carrier billing performance in relation to the market is vital for success, without a benchmark you will not know how well you are performing and where improvements can be made. The good news is that Bango has published … Continue reading
The announcement by Amazon, KDDI and NTT DOCOMO this week that carrier billing is being offered to Japanese customers in the Amazon retail store is the most important achievement for this ubiquitous “alternative” payment method in its 20 year history.
It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped their toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and … Continue reading
The urgency to get direct carrier billing deployed and active, to avoid long term loss of access to high spending users has been brought into sharp focus over the last few weeks by the big surge in revenues coming in to app stores from … Continue reading
The Mobile World Congress 2016 catchphrase, ‘mobile is everything’ could equally have been, ‘everything is mobile’. Although the big Android handset manufacturers, including HTC, LG, Sony and our close partner Samsung, all launched new handsets as usual, it was the … Continue reading
Kuwait is the latest market to launch Google Play through the Bango Payment Platform, confirming the region’s importance for app stores It comes as a surprise to many mobile payments watchers that carrier-billed payments have proved such a big hit with … Continue reading