Category Archives: mobile marketing

MEF Connects Indonesia: What will be big for mobile in 2017?

Bango spoke at the recent MEF Connects event in Jakarta, Indonesia joining the panel session to discuss hot trends in the mobile space, mobile payments as a whole and the ‘next wave’ for the Indonesian mobile ecosystem. Here are the … Continue reading

Posted in carrier billing, digital content, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile web, operator billing, smartphones, trends | Leave a comment

MWC 2016 roundup: Payment will be everything – everything must be able to pay

The Mobile World Congress 2016 catchphrase, ‘mobile is everything’ could equally have been, ‘everything is mobile’. Although the big Android handset manufacturers, including HTC, LG, Sony and our close partner Samsung, all launched new handsets as usual, it was the … Continue reading

Posted in app store, carrier billing, cool mobile stuff, in app billing, Mobile apps, Mobile commerce, mobile content, mobile marketing, mobile payment, Mobile payments, mobile web, operator billing, Samasung, smartphones, tablets, trends, UK mobile market | Leave a comment

AfricaCom 2016 tops off momentous year for African mobile market

Bango have a great story to tell this year; the first launch of Direct Carrier Billing in Africa of Google Play, with Telkom South Africa. Trevor Goldberg, VP Business Development MNOs went to AfricaCom to spread the word and enable more African … Continue reading

Posted in digital content, mobile marketing, mobile payment, Mobile payments, mobile web, smartphones, trends | Tagged | Leave a comment

Is it working?

Well, do your mobile analytics homework and you’ll find out… At a time when smartphones and tablets are in almost every person’s hands – or in the case of tablets, laps – New York hosted two insightful conferences on mobile … Continue reading

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The future’s bright the future is mobile

At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of … Continue reading

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Google – Game changer or change of gears?

Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the … Continue reading

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Google Analytics plays mobile catch up…… and still manages to come last!

For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile … Continue reading

Posted in mobile analytics, mobile marketing, mobile web | Tagged , , , , | 2 Comments