Category Archives: app analytics

Taking control of your marketing has never been so crucial

A growing number of app developers, publishers and brands increasingly rely on app stores and search as the primary method of discovery for their new apps, content and services. But this is proving to be a risky strategy for all … Continue reading

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Application Analytics – Why it matters

A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics? Do I need to measure my mobile app usage, or shall I just focus on … Continue reading

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