Category Archives: mobile analytics

Latest release of Bango Analytics

The latest release of Bango Analytics is out, and we thought we’d share some of the innovations which cement our place as the world’s most accurate and flexible mobile analytics tool. You can find detailed notes on our Dev Blog, … Continue reading

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New features for Bango Analytics

I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading

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Getting the most from your mobile advertising inventory

….Why measurement is key With mobile ad spending worldwide predicted to grow 85% in 2012 from $6.3 billion to $11.6 billion and mobile advertising more than doubling (up 128%) in the US to just under 4.2 billion, promise is high … Continue reading

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The keys to mobile analytics success

An analytics product is only as good as the accuracy of its unique user identification. With mobile app analytics user identification has traditionally been simple and very accurate because each mobile device has a Unique Device ID, the UDID, which … Continue reading

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Take the Bango challenge…

I recently read an interesting point of view, ‘5 Reasons Not To Use Google Analytics’, where Andrew Edwards outlines why not to use the most popular free measurement tool. His remarks range from the level of service you can expect … Continue reading

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Taking control of your marketing has never been so crucial

A growing number of app developers, publishers and brands increasingly rely on app stores and search as the primary method of discovery for their new apps, content and services. But this is proving to be a risky strategy for all … Continue reading

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E-books, tablets, e-readers….how these digital devices are changing the publishing industry

As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached … Continue reading

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