Category Archives: mobile advertising

Getting the most from your mobile advertising inventory

….Why measurement is key With mobile ad spending worldwide predicted to grow 85% in 2012 from $6.3 billion to $11.6 billion and mobile advertising more than doubling (up 128%) in the US to just under 4.2 billion, promise is high … Continue reading

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Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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The future’s bright the future is mobile

At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of … Continue reading

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Google – Game changer or change of gears?

Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the … Continue reading

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Need help getting valuable insight into mobile advertising?

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading

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If real-time reporting in mobile advertising is key, why aren’t more businesses demanding this?

Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile … Continue reading

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Living one day at a time? Don’t if you want to target your mobile marketing

While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun … Continue reading

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