Author Archives: bangonewsroom

BLOOM-ing marvellous learning opportunities on mobile

When it comes to mobile learning, no one knows more about this than BLOOM, the Bite-sized Learning Opportunities on Mobiles project headed up by Tribal with input and support from Bango. “Mobile learning succeeds because its palm-sized micro-courses can fit … Continue reading

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If real-time reporting in mobile advertising is key, why aren’t more businesses demanding this?

Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile … Continue reading

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AIME seminar on Mobile Advertising – Finding the sweet spot between advertising and social networking

There’s a sweet spot between mobile social networking and mobile advertising, with many people suggesting that not only will ads fund social networking on mobile, but it will be one of the key drivers of mobile advertising, due to the … Continue reading

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Is location-based mobile marketing a step too far?

There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web … Continue reading

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Privacy complaint should not hold back mobile marketing

Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry. The Center for Digital Democracy and the U.S. Public Interest Research Group filed … Continue reading

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Apple ends music restrictions – as predicted by Bango

We welcome the news this week that Apple has agreed to start selling digital songs from its iTunes store without copy protection software. At present, most music downloaded from Apple’s iTunes store can only be played through an iTunes interface … Continue reading

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Dear Santa – All I want for Xmas…

Dear Santa, It’s been over 20 years since I last wrote to you, but it’s taken some time to get over the disappointment of not getting the Cabbage Patch doll I wanted, you know. This Christmas, though, I’ve only got … Continue reading

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