There have been several news stories in the last few years contributing to the fear that the rise of smartphones, the shift to in-app payment for virtual goods and the introduction of frictionless, one-click payment all combine to produce massive bill shock. The standard story is that children get hold of their parent’s mobile phone and run up huge bills. So where does the truth lie?
Bango powers payment for most of the world’s largest app stores. Our technology allows users to charge the cost of a digital purchase to their phone bill, in one click. Global leaders plugging into Bango include Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play and Windows Phone Store.
If anyone would know the truth it’s Bango.
When it comes to sales of apps, games and other content on our smartphones, the story is an overwhelmingly positive one. Bango’s data demonstrates that things occasionally go wrong at the margins, but the big picture shows that users are overwhelmingly comfortable with spending more and more on the digital content that brings our smartphones to life.
Sales are increasing, refund rates are low and the introduction of operator billing is the key to supercharged digital sales.
Bango’s infographic explains more: