Tag Archives: Yahoo

Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Has 2010 been the year of Google, Yahoo! and Microsoft?

At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft. Looking at the current mobile market today, we were right, 2010 has not only been the year for Google but also … Continue reading

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Google – Game changer or change of gears?

Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the … Continue reading

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PC world not keeping up with the mobile web

When Bango surveyed the Top 20 most trafficked PC websites (according to Nielsen Online), we found that half of the sites did not work well on leading mobile phones. Tests were carried out on the Motorola V3 Razr and Nokia … Continue reading

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