Mobile World Congress highlights…

Were you at Mobile World Congress this year? With this year’s show now done and dusted, here are some of the key highlights of the show…enjoy!
 
Eyebrow raised:
Vittorio Colao had a moan about Google’s search dominance. Vodafone, of course, entered into the first ever global carrier deal with Google three years ago, giving the internet giant [...]

How important are Smartphones and which matters most?

The research firm NPD Group have just announced a new survey that shows smartphone sales in the USA grew by 47% in Q2 and accounted for 28% of all handset sales. That’s a number big enough to make anyone selling to mobile take note – it’s more than a quarter of all your customers. And [...]

Wi-Fi – the reason you are losing 20% of your sales today

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and [...]

Growth in Wifi usage continues but MNO connectivity soars!

Bango has released the latest data on the use of Wifi vs MNO connectivity by mobile phone users accessing the internet.
Bango WiFi Market Data 1 Q09

While Wifi usage has continued to grow, a big surge in MNO traffic after Xmas has reduced the Wifi percentage to 15% even though Wifi usage grew in absolute terms.