Living one day at a time? Don’t if you want to target your mobile marketing

While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun to be had. The paper obviously understands that most of their readers would be reading [...]

Unique visitors ‘most wanted’ mobile metric

When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor count. But should we have been surprised? Afterall, knowing exactly how many people visited your [...]

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