Tag Archives: web analytics
New features for Bango Analytics
I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading
Posted in mobile analytics, mobile web
Tagged mobile, mobile analytics, mobile campaigns, web analytics
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Living one day at a time? Don’t if you want to target your mobile marketing
While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun … Continue reading
Posted in mobile advertising, mobile analytics, mobile web
Tagged mobile analytics, targeted advertising, web analytics, web metrics
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Unique visitors ‘most wanted’ mobile metric
When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor … Continue reading
How best to track mobile sites and marketing campaigns
Mobile web analytics is all about the quality and accuracy of the information – being able to make the best decisions based on your unique visitors and their interactions with your mobile website and mobile marketing campaigns. It is important to use … Continue reading
