Living one day at a time? Don’t if you want to target your mobile marketing

Posted on February 25, 2009 by Andy Bovingdon

While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun to be had. The paper obviously understands that most of their readers would be reading [...]

Filed under: Mobile advertising, Mobile analytics, Mobile web, online advertising | Tagged: , , , , , | 1 Comment »

Unique visitors ‘most wanted’ mobile metric

Posted on July 22, 2008 by Sarah Keefe

When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor count. But should we have been surprised? Afterall, knowing exactly how many people visited your [...]

Filed under: Mobile advertising, Mobile analytics, mobile marketing | Tagged: , , , , , , , , , | 1 Comment »

How best to track mobile sites and marketing campaigns

Posted on July 9, 2008 by Andy Bovingdon

Mobile web analytics is all about the quality and accuracy of the information – being able to make the best decisions based on your unique visitors and their interactions with your mobile website and mobile marketing campaigns. It is important to use the right tools in the right places to collect the best visitor information in each circumstance. Bango [...]

Filed under: Business, Mobile analytics, Mobile web, Off portal | Tagged: , , , , , , , , , , , , , , , , , | 2 Comments »

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