Posted on 27 / 04 / 09 by Sarah Keefe
Ben Tatton-Brown, CEO at Ringring Media has some interesting insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise! This post in MSearchGroove.com exposes a huge hole in the mobile advertising process – where is the real-time reporting?
” You would be surprised by the limited [...]
Filed under: Bad practice, Business, Mobile advertising, Mobile analytics, Mobile web | Tagged: analytics, bango, measurement, Mobile advertising, Mobile analytics, MSearchGroove, real-time reporting, ringring media | Leave a Comment »
Posted on 23 / 01 / 09 by Sarah Keefe
Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry.
The Center for Digital Democracy and the U.S. Public Interest Research Group filed their complaint with the Federal Trade Commission and an answer is expected in the coming [...]
Filed under: Bad practice, Mobile advertising, Mobile web, mobile marketing | Tagged: bango, Centre for Digital Democracy, complaint, Federal Trade commission, FTC, Mobile advertising, Mobile Marketer, mobile marketing, MSearchGroove, peggy anne salz, privacy concerns | Leave a Comment »
