Tag Archives: mobile marketing

CTIA shows change as mobile market goes mass market

Three months and three big shows later and something is rotten in the state of Florida. Having just returned from what used to be one of the biggest US mobile shows, CTIA, it is clearer than ever that the mobile … Continue reading

Posted in mobile web, trends | Tagged , , , , | 1 Comment

Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Completing the picture with Bango and comScore

Data is everything – it is the basis for all the best decisions and its accuracy can make or break a marketing campaign or strategy. But there is often confusion over the types of data available to marketers and what … Continue reading

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Is it working?

Well, do your mobile analytics homework and you’ll find out… At a time when smartphones and tablets are in almost every person’s hands – or in the case of tablets, laps – New York hosted two insightful conferences on mobile … Continue reading

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Google – Game changer or change of gears?

Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the … Continue reading

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Need help getting valuable insight into mobile advertising?

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading

Posted in mobile advertising, mobile marketing, mobile web, off portal, trends | Tagged , , , , , , , , | 2 Comments

Is location-based mobile marketing a step too far?

There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web … Continue reading

Posted in mobile advertising, mobile analytics, mobile marketing, mobile web, trends | Tagged , , , , , , , | 1 Comment