Three months and three big shows later and something is rotten in the state of Florida. Having just returned from what used to be one of the biggest US mobile shows, CTIA, it is clearer than ever that the mobile market has changed. Comparing CTIA in Orlando last week with Mobile World Congress in Barcelona [...]
Filed under: Business, Mobile web, Trends | Tagged: CES, CTIA, mobile commerce, mobile internet, mobile marketing, Mobile World Congress, MWC | 1 Comment »
This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement is at the heart of mobile marketing, giving brands the data they need to target [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web | Tagged: bango, IAB, Millennial Media, Mobile advertising, Mobile analytics, mobile billing, mobile campaigns, mobile marketing, Somo, Yahoo | Leave a Comment »
Data is everything – it is the basis for all the best decisions and its accuracy can make or break a marketing campaign or strategy. But there is often confusion over the types of data available to marketers and what data is required to make the most from mobile marketing.
Filed under: Mobile web, Partnerships | Tagged: Bango Analytics, comScore, Mobile advertising, Mobile analytics, mobile marketing | 1 Comment »
Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the acquisition surprises no-one. It’s a great achievement for Admob, showing what a dedicated team pioneering [...]
Filed under: Mobile advertising, mobile marketing, Mobile web | Tagged: google, Mobile advertising, mobile marketing, Yahoo | Leave a Comment »
It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]
Filed under: Mobile advertising, mobile marketing, Mobile web, Off portal, Trends | Tagged: analytics, iPhone, mobile, Mobile advertising, mobile campaigns, mobile internet, mobile marketing, Mobile web, mobile web analytics, US | 2 Comments »
There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later. During question time, the topic [...]
Filed under: Mobile advertising, Mobile analytics, mobile marketing, Mobile web, Trends | Tagged: Adam Kerr, app, bango, Google Gears, Google Maps, gPhone, location-based, microsoft advertising, Mobile advertising, Mobile analytics, mobile marketing, opt in, R/GA, Steve Siegel | 1 Comment »
Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry. The Center for Digital Democracy and the U.S. Public Interest Research Group filed their complaint with the Federal Trade Commission and an answer is expected in the coming [...]
Filed under: Bad practice, Mobile advertising, mobile marketing, Mobile web | Tagged: bango, Centre for Digital Democracy, complaint, Federal Trade commission, FTC, Mobile advertising, Mobile Marketer, mobile marketing, MSearchGroove, peggy anne salz, privacy concerns | Leave a Comment »
When we conducted our survey among mobile businesses to find out what their ‘most wanted’ stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor count. But should we have been surprised? Afterall, knowing exactly how many people visited your [...]
Filed under: Mobile advertising, Mobile analytics, mobile marketing | Tagged: conversions, country, handset, location, Mobile analytics, mobile marketing, survey, unique visitors, web analytics, web metrics | 1 Comment »
