HTML5 – the mobile game changer?

…and how web innovation will challenge Apples control Everyone in mobile knows that to sell something on the iOS platform you must pay your 30% tax to Apple, and that Apple has final say over whether your app will be published to iPhone users – they have control over the developer’s destiny. But just how [...]

How going back to the browser with HTML5 benefits developers

Back in the day web pages were displayed one at a time after a long loading process. The advent of Flash allowed websites to become live and interactive. Flash enabled animation, motion and video dramatically improving the user experience. Then internet enabled mobile devices exploded in use and issues arose with the poor user experience [...]

Carrier Payments help oil the machinery of mobile commerce

Recent numbers published by a developer selling on the BlackBerry App Store show a straight line, month on month increase in the percentage of revenue contributed from carrier-billed payments. It’s clear that when available, customers like to charge mobile-purchased, digital content and services, to their phone bills. As blogged recently by Bango, this is great [...]

Apple advertising – the only choice?

One thing that any visitor to the Bango head offices cannot fail to notice is the large wall-sized photograph of whiskey bottles for sale on a store shelf with the bold caption “Choice” below. Choice has been one of Bango’s core values since the start back in 1999, although I have yet to see such a [...]

E-books, tablets, e-readers….how these digital devices are changing the publishing industry

As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached record levels and has attributed the success of the kindle, as one of the main [...]

Why iPhone users want more choice

A recent article in FierceWireless Europe (March 11) reviewed findings by market research company Analysys Mason, which speculates on how ‘exclusive content’ could become the next battle ground for operators trying to control customer churn. Specifically, the article states: Worryingly, Analysys Mason claims its research found that 25 per cent of iPhone owners would switch [...]

Where’s the revenue?

Publishers and the long wait ahead… With the arrival of tablets, large screen smartphones and e-readers many people in the publishing industry had high hopes that these devices would be the savior for their declining revenues. Major media corporations have invested heavily on dedicated tablet apps, as a way to boost revenues.

Publishers dismiss Apple’s new subscription service

Apple’s long awaited subscription service is finally here. But despite their attempts to open up and offer an olive branch to the publishing industry, publishers remain sceptical if not defiant – the new service has some downsides. Apple’s revenue share policy will stay in place, with a 30:70 revenue share split, how do they expect [...]

Wi-Fi – the reason you are losing 20% of your sales today

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and [...]

Warning – WiFi may cause Blindness!

A senior Nokia executive at a recent Mobile 2.0 conference told me that some of their biggest mobile operator customers were concerned that the newest Nokia phones (N97, 5800) will switch automatically to WiFi if they detect a network.  Some operators like the idea of users on “all you can eat” mobile web tariffs using [...]

Follow

Get every new post delivered to your Inbox.