…and how web innovation will challenge Apples control Everyone in mobile knows that to sell something on the iOS platform you must pay your 30% tax to Apple, and that Apple has final say over whether your app will be published to iPhone users – they have control over the developer’s destiny. But just how [...]
Filed under: app store, Apple, html5 | Tagged: Amazon, app store, Apple, mobile billing, mobile content, mobile payments | 1 Comment »
Recent numbers published by a developer selling on the BlackBerry App Store show a straight line, month on month increase in the percentage of revenue contributed from carrier-billed payments. It’s clear that when available, customers like to charge mobile-purchased, digital content and services, to their phone bills. As blogged recently by Bango, this is great [...]
Filed under: Blackberry, carrier billing, Mobile payments | Tagged: Blackberry, mobile billing, mobile content, mobile operators, mobile payments | Leave a Comment »
When Apple launched iTunes on April 28th 2003, who would have predicted that it would become the only place to shop online… Literally… Well, in Apple’s mind and plans at least. Last year we saw Apple enforce iTunes for the delivery and payment of apps – some people complained but everyone fell in line and [...]
Filed under: app store, Apple, in app billing, Mobile web | Tagged: Amazon, app store, Apple, in-app billing, mobile billing | 2 Comments »
Apple’s long awaited subscription service is finally here. But despite their attempts to open up and offer an olive branch to the publishing industry, publishers remain sceptical if not defiant – the new service has some downsides. Apple’s revenue share policy will stay in place, with a 30:70 revenue share split, how do they expect [...]
Filed under: app store, in app billing, Mobile payments | Tagged: app store, Apple, bango, Mobile applications, Mobile apps, mobile billing, mobile content, mobile payments, subscription service | Leave a Comment »
When creating a developer program one of the first things to remember is that developers want to keep it simple. They need a solution that delivers the maximum earnings for the minimum effort. One which provides them access to the enabling capabilities they need to succeed in this competitive market. So what are the main [...]
Filed under: Mobile apps, Mobile payments, Mobile World Congress | Tagged: App Planet, bango, Mobile applications, Mobile apps, mobile billing, mobile payments, MWC | Leave a Comment »
In-app billing gains momentum According to Gartner, apps will generate $15 billion in revenue in 2011, they also go as far as forecasting that by 2014 this figure will reach $58 billion. So a question to ask is, how are these apps going to be monetized? Although advertising is one of the business models that [...]
Filed under: Apps, in app billing, Mobile apps | Tagged: Andriod market, app developers, bango, carrier billing, Gartner, Mobile applications, Mobile apps, mobile billing, mobile payments | Leave a Comment »
This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement is at the heart of mobile marketing, giving brands the data they need to target [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web | Tagged: bango, IAB, Millennial Media, Mobile advertising, Mobile analytics, mobile billing, mobile campaigns, mobile marketing, Somo, Yahoo | Leave a Comment »
On January 4th 2011 the UK government increases the VAT rate from 17.5% to 20%. For Bango and all our customers selling mobile content in the UK this change will happen seamlessly from 00:00 on 4th January, to ensure all our content providers continue to see the same revenue share, NET of sales tax. But [...]
Filed under: UK Mobile Market | Tagged: bango, mobile, mobile billing, Mobile payment provider, mobile payments, UK VAT increase, VAT | Leave a Comment »
The recent decision by Apple to ban some apps from its iTunes App store is further proof of the tight controls and restrictions that currently exist for developers. As we know, developers already face big fragmentation issues in the market and distribution restrictions continue to be a challenge for them.
Filed under: app store, iPhone, Mobile payment | Tagged: app store, Apple, bango, iPhone, mobile billing | Leave a Comment »
Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and [...]
Filed under: Mobile payment | Tagged: internet, iPhone, mobile, mobile billing, mobile content, mobile phone, SmartPhone, wifi | 1 Comment »
