Tag Archives: mobile billing
Frictionless payments and PIN codes: Don’t do it!
One of the biggest challenges for an app store or mobile merchant is deciding whether to implement the best possible frictionless payment experience and drive the highest conversion rates, or introduce PIN codes before payment confirmation. Pin codes could increase … Continue reading
Mobile World Congress – Can payments pave the way to a perfect sunrise?
There has been a lot of marking territory by the big beasts of the mobile industry this last 48 hours. The main pitch from successive carrier CEOs at this week’s Mobile World Congress has been the inequality of investment versus … Continue reading
HTML5 – the mobile game changer?
…and how web innovation will challenge Apples control Everyone in mobile knows that to sell something on the iOS platform you must pay your 30% tax to Apple, and that Apple has final say over whether your app will be … Continue reading
Carrier Payments help oil the machinery of mobile commerce
Recent numbers published by a developer selling on the BlackBerry App Store show a straight line, month on month increase in the percentage of revenue contributed from carrier-billed payments. It’s clear that when available, customers like to charge mobile-purchased, digital … Continue reading
Apple iTunes – the only place to shop… literally?
When Apple launched iTunes on April 28th 2003, who would have predicted that it would become the only place to shop online… Literally… Well, in Apple’s mind and plans at least. Last year we saw Apple enforce iTunes for the … Continue reading
Mobile apps will make $$$ billions in 2011 – how will they be monetized?
In-app billing gains momentum According to Gartner, apps will generate $15 billion in revenue in 2011, they also go as far as forecasting that by 2014 this figure will reach $58 billion. So a question to ask is, how are … Continue reading
Integrating offline and mobile helps create deeply engaging campaigns
This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading
Don’t put your ‘apps’ in one basket
The recent decision by Apple to ban some apps from its iTunes App store is further proof of the tight controls and restrictions that currently exist for developers. As we know, developers already face big fragmentation issues in the market … Continue reading
Wi-Fi – the reason you are losing 20% of your sales today
Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use … Continue reading
Is Bango a fish, a rapper or the Japanese for number?
There’s a very amusing article on Mashable today “8 Unusual Animals of Web Branding” which looks at brands whose name is also that of an animal. This all started with the news that the new mobile browser from Mozilla is … Continue reading

