Back in the day web pages were displayed one at a time after a long loading process. The advent of Flash allowed websites to become live and interactive. Flash enabled animation, motion and video dramatically improving the user experience. Then internet enabled mobile devices exploded in use and issues arose with the poor user experience [...]
Filed under: html5, Trends | Tagged: Mobile apps, mobile browsing, mobile content, mobile internet, user-experience | Leave a Comment »
Despatching my 7 year old son to bed recently as an episode of Law and Order began on the TV, he turned and asked, “Are you watching one of those murdering programs?” To his mind, the nuances that distinguish highly regarded programs like The Wire, Law and Order, CSI, The Shield etc are entirely lost. [...]
Filed under: app store, Apps, Mobile apps | Tagged: app store, Mobile applications, Mobile apps, Mobile web | 1 Comment »
It’s the “simplicity of sharing” There’s a storm brewing over how mobile phone users spend their time on-line. In recent days an increasingly public argument has developed – claim and counter-claim – on how you measure the consumer appeal of the mobile web versus an app. The storm began just over a week ago with [...]
Filed under: Mobile apps, Mobile web | Tagged: Bango Analytics, Mobile analytics, Mobile applications, Mobile apps, mobile browsing, Mobile web, web v's apps | Leave a Comment »
A recent article in FierceWireless Europe (March 11) reviewed findings by market research company Analysys Mason, which speculates on how ‘exclusive content’ could become the next battle ground for operators trying to control customer churn. Specifically, the article states: Worryingly, Analysys Mason claims its research found that 25 per cent of iPhone owners would switch [...]
Filed under: Apple, iPhone, mobile content | Tagged: Analysys Mason, iPhone, Mobile applications, Mobile apps, mobile content | Leave a Comment »
Publishers and the long wait ahead… With the arrival of tablets, large screen smartphones and e-readers many people in the publishing industry had high hopes that these devices would be the savior for their declining revenues. Major media corporations have invested heavily on dedicated tablet apps, as a way to boost revenues.
Filed under: app store, in app billing, Mobile payments | Tagged: app store, Apple, bango, iPad, Mobile apps, mobile content, mobile payments | Leave a Comment »
Apple’s long awaited subscription service is finally here. But despite their attempts to open up and offer an olive branch to the publishing industry, publishers remain sceptical if not defiant – the new service has some downsides. Apple’s revenue share policy will stay in place, with a 30:70 revenue share split, how do they expect [...]
Filed under: app store, in app billing, Mobile payments | Tagged: app store, Apple, bango, Mobile applications, Mobile apps, mobile billing, mobile content, mobile payments, subscription service | Leave a Comment »
When creating a developer program one of the first things to remember is that developers want to keep it simple. They need a solution that delivers the maximum earnings for the minimum effort. One which provides them access to the enabling capabilities they need to succeed in this competitive market. So what are the main [...]
Filed under: Mobile apps, Mobile payments, Mobile World Congress | Tagged: App Planet, bango, Mobile applications, Mobile apps, mobile billing, mobile payments, MWC | Leave a Comment »
In-app billing gains momentum According to Gartner, apps will generate $15 billion in revenue in 2011, they also go as far as forecasting that by 2014 this figure will reach $58 billion. So a question to ask is, how are these apps going to be monetized? Although advertising is one of the business models that [...]
Filed under: Apps, in app billing, Mobile apps | Tagged: Andriod market, app developers, bango, carrier billing, Gartner, Mobile applications, Mobile apps, mobile billing, mobile payments | Leave a Comment »
A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics? Do I need to measure my mobile app usage, or shall I just focus on increasing number of downloads? The ultimate goal. At Bango we have learned that the developers [...]
Filed under: Application Analytics | Tagged: App publisher, app store, Application Analytics, bango, Bango Analytics, Developers, Mobile apps | Leave a Comment »
Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are some of the questions that come up often. There’s still lack of understanding about what [...]
Filed under: Mobile analytics, Mobile applications, Mobile apps | Tagged: bango, Campaign parameters, Mobile analytics, Mobile apps, mobile campaigns, mobile site | Leave a Comment »
