Posted on 27 / 07 / 10 by Vanessa Daly
Well, do your mobile analytics homework and you’ll find out… At a time when smartphones and tablets are in almost every person’s hands – or in the case of tablets, laps – New York hosted two insightful conferences on mobile last week, which had one common theme – ‘Leveraging the mobile opportunity’. The main focus [...]
Filed under: Apps, Cool mobile stuff, Mobile apps, Mobile web, mobile marketing, smartphones | Tagged: SmartPhone, Mobile web, mobile marketing, Mobile analytics, google, bango, apps, Mobile apps, IAB, paidContent | Leave a Comment »
Posted on 21 / 10 / 09 by Andy Bovingdon
For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile page views to a website that Bango Analytics identified (see http://www.brysonmeunier.com/mobile-analytics-with-google-analytics for details). So after [...]
Filed under: Mobile analytics, Mobile web, mobile marketing | Tagged: Google analytics, JavaScript, Bango Analytics, Mobile analytics, google, bango, Google mobile analytics, Tracking, mobile tracking, PC analytics | 2 Comments »
Posted on 27 / 04 / 09 by Sarah Keefe
Ben Tatton-Brown, CEO at Ringring Media has some interesting insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise! This post in MSearchGroove.com exposes a huge hole in the mobile advertising process – where is the real-time reporting? ” You would be surprised by the [...]
Filed under: Bad practice, Business, Mobile advertising, Mobile analytics, Mobile web | Tagged: analytics, bango, measurement, Mobile advertising, Mobile analytics, MSearchGroove, real-time reporting, ringring media | Leave a Comment »
Posted on 25 / 02 / 09 by Andy Bovingdon
While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun to be had. The paper obviously understands that most of their readers would be reading [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web, online advertising | Tagged: ad slots, bango identifier, Mobile analytics, targeted advertising, web analytics, web metrics | 1 Comment »
Posted on 3 / 02 / 09 by Sarah Keefe
There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later. During question time, the topic [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web, Trends, mobile marketing | Tagged: Adam Kerr, app, bango, Google Gears, Google Maps, gPhone, location-based, microsoft advertising, Mobile advertising, Mobile analytics, mobile marketing, opt in, R/GA, Steve Siegel | 1 Comment »
Posted on 12 / 12 / 08 by Sarah Keefe
Dear Santa, It’s been over 20 years since I last wrote to you, but it’s taken some time to get over the disappointment of not getting the Cabbage Patch doll I wanted, you know. This Christmas, though, I’ve only got one simple wish: I created a mobile site called Mobislim (you can visit it from [...]
Filed under: Cool mobile stuff, Mobile analytics, Mobile web | Tagged: Add new tag, bango, Mobile analytics, mobile content, mobile site, Mobislim, Save The Children, Xmas | Leave a Comment »
Posted on 22 / 10 / 08 by Sarah Keefe
There’s a very amusing article on Mashable today “8 Unusual Animals of Web Branding” which looks at brands whose name is also that of an animal. This all started with the news that the new mobile browser from Mozilla is called a “Fennec” and there’s an animal called the Fennec fox. The article pointed out [...]
Filed under: Cool mobile stuff, Mobile web | Tagged: bango fish, fennec, mashable, Mobile analytics, mobile billing, mozilla, web brand names | Leave a Comment »
Posted on 14 / 10 / 08 by Sarah Keefe
With so many more consumers discovering how to go online through their phones, mobile is attracting significantly more attention from online businesses. Mobile broadband has made a big difference by enabling a wholesale expansion of online activity to consumers through their mobiles. Wikipedia describes mobile broadband as “various types of wireless high-speed internet access through [...]
Filed under: Business, Mobile web | Tagged: dongle, internet access, laptop, Mobile analytics, mobile billing, mobile broadband, mobile commerce, mobile phone | Leave a Comment »
Posted on 24 / 09 / 08 by Sarah Keefe
Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]
Filed under: Mobile advertising, Mobile analytics | Tagged: decktrade, google, Mobile advertising, Mobile analytics, mobile campaigns, mojiva, peggy anne salz | Leave a Comment »
Posted on 15 / 09 / 08 by Sarah Keefe
Just how different is the mobile web from the regular PC web? As far as consumers are concerned, the mobile web is the PC web – just smaller. When people are looking for services and content that match the immediacy and personal nature of mobile – up-to-date sports news, movie listings, dating sites to name [...]
Filed under: Cool mobile stuff, Mobile advertising, Mobile analytics, Trends | Tagged: Amazon, banking, eBay, Mobile advertising, Mobile analytics, mobile retailing, Mobile web, Ralph Lauren, SEO | Leave a Comment »
