Tag Archives: mobile analytics

Latest release of Bango Analytics

The latest release of Bango Analytics is out, and we thought we’d share some of the innovations which cement our place as the world’s most accurate and flexible mobile analytics tool. You can find detailed notes on our Dev Blog, … Continue reading

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New features for Bango Analytics

I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over … Continue reading

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Getting the most from your mobile advertising inventory

….Why measurement is key With mobile ad spending worldwide predicted to grow 85% in 2012 from $6.3 billion to $11.6 billion and mobile advertising more than doubling (up 128%) in the US to just under 4.2 billion, promise is high … Continue reading

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Mobile browsing in the ascendency

It’s the “simplicity of sharing” There’s a storm brewing over how mobile phone users spend their time on-line. In recent days an increasingly public argument has developed – claim and counter-claim – on how you measure the consumer appeal of … Continue reading

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E-books, tablets, e-readers….how these digital devices are changing the publishing industry

As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached … Continue reading

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Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Providing analytics data from real users is key for accuracy

One of our largest customers was seeing a 47% traffic difference between the data gathered by their server logs compared to the Bango data. Although relying on web server logs for your data is tricky (you need to take into … Continue reading

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