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	<title>Bango blog &#187; Mobile advertising</title>
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	<link>http://blog.bango.com</link>
	<description>The mobile view from within the industry</description>
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		<title>Bango blog &#187; Mobile advertising</title>
		<link>http://blog.bango.com</link>
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		<title>The future’s bright the future is mobile</title>
		<link>http://blog.bango.com/2010/07/12/the-future%e2%80%99s-bright-the-future-is-mobile/</link>
		<comments>http://blog.bango.com/2010/07/12/the-future%e2%80%99s-bright-the-future-is-mobile/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:50:46 +0000</pubDate>
		<dc:creator>Vanessa Daly</dc:creator>
				<category><![CDATA[Cool mobile stuff]]></category>
		<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Coca-Cola]]></category>

		<guid isPermaLink="false">http://blog.bango.com/?p=1066</guid>
		<description><![CDATA[At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of the mobile ecosystem. The half-day event, organised by Orange provided an excellent platform to hear [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.bango.com&blog=1319585&post=1066&subd=bangoblog&ref=&feed=1" />]]></description>
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			<media:title type="html">vanessadaly</media:title>
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		<title>Google &#8211; Game changer or change of gears?</title>
		<link>http://blog.bango.com/2009/11/12/game-changer-or-change-of-gears-2/</link>
		<comments>http://blog.bango.com/2009/11/12/game-changer-or-change-of-gears-2/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 11:21:05 +0000</pubDate>
		<dc:creator>Anil Malhotra</dc:creator>
				<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.bango.com/?p=768</guid>
		<description><![CDATA[Google acquired AdMob for $750million What Google&#8217;s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the acquisition surprises no-one. It’s a great achievement for Admob, showing what a dedicated team pioneering [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.bango.com&blog=1319585&post=768&subd=bangoblog&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anilmalhotra</media:title>
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		<title>Need help getting valuable insight into mobile advertising?</title>
		<link>http://blog.bango.com/2009/06/10/need-help-getting-valuable-insight-into-mobile-advertising/</link>
		<comments>http://blog.bango.com/2009/06/10/need-help-getting-valuable-insight-into-mobile-advertising/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 16:18:12 +0000</pubDate>
		<dc:creator>Beccy Asplin</dc:creator>
				<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[Off portal]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile campaigns]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[mobile web analytics]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://blog.bango.com/?p=540</guid>
		<description><![CDATA[It’s always great to get your hands on free mobile web industry stats, isn&#8217;t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.bango.com&blog=1319585&post=540&subd=bangoblog&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Beccy Asplin</media:title>
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			<media:title type="html">Mobile advertising</media:title>
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		<title>If real-time reporting in mobile advertising is key, why aren&#8217;t more businesses demanding this?</title>
		<link>http://blog.bango.com/2009/04/27/if-real-time-reporting-in-mobile-advertising-is-key-why-arent-more-businesses-demanding-this/</link>
		<comments>http://blog.bango.com/2009/04/27/if-real-time-reporting-in-mobile-advertising-is-key-why-arent-more-businesses-demanding-this/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 10:24:58 +0000</pubDate>
		<dc:creator>Sarah Keefe</dc:creator>
				<category><![CDATA[Bad practice]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[Mobile analytics]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[bango]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[MSearchGroove]]></category>
		<category><![CDATA[real-time reporting]]></category>
		<category><![CDATA[ringring media]]></category>

		<guid isPermaLink="false">http://blog.bango.com/?p=500</guid>
		<description><![CDATA[Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing &#8211; or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile advertising process &#8211; where is the real-time reporting? &#8221; You would be surprised by the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.bango.com&blog=1319585&post=500&subd=bangoblog&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.bango.com/2009/04/27/if-real-time-reporting-in-mobile-advertising-is-key-why-arent-more-businesses-demanding-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sarah Keefe</media:title>
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		<media:content url="http://bangoblog.files.wordpress.com/2009/04/uniquevisitors.gif" medium="image">
			<media:title type="html">The number of unique visitors by the hour</media:title>
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		<title>Is location-based mobile marketing a step too far?</title>
		<link>http://blog.bango.com/2009/02/03/is-location-based-mobile-marketing-a-step-too-far/</link>
		<comments>http://blog.bango.com/2009/02/03/is-location-based-mobile-marketing-a-step-too-far/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 17:39:39 +0000</pubDate>
		<dc:creator>Sarah Keefe</dc:creator>
				<category><![CDATA[Mobile advertising]]></category>
		<category><![CDATA[Mobile analytics]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Adam Kerr]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[bango]]></category>
		<category><![CDATA[Google Gears]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[gPhone]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[microsoft advertising]]></category>
		<category><![CDATA[opt in]]></category>
		<category><![CDATA[R/GA]]></category>
		<category><![CDATA[Steve Siegel]]></category>

		<guid isPermaLink="false">http://blog.bango.com/?p=379</guid>
		<description><![CDATA[There was an interesting debate on location-based mobile marketing at last week&#8217;s R/GA event , held in the agency&#8217;s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can&#8217;t provide mobile tracking. More on that later.  During question time, the topic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.bango.com&blog=1319585&post=379&subd=bangoblog&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.bango.com/2009/02/03/is-location-based-mobile-marketing-a-step-too-far/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Sarah Keefe</media:title>
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			<media:title type="html">Is location based marketing a step too far?</media:title>
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			<media:title type="html">del.icio.us:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">blinklist:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">furl:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">Digg it:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">ma.gnolia:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">Stumble it:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">simpy:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">newsvine:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">reddit:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">fark:Is location-based mobile marketing a step too far?</media:title>
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			<media:title type="html">TailRank</media:title>
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			<media:title type="html">facebook:Is location-based mobile marketing a step too far?</media:title>
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