At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of the mobile ecosystem. The half-day event, organised by Orange provided an excellent platform to hear [...]
Filed under: Cool mobile stuff, Mobile advertising, mobile marketing | Tagged: Coca-Cola, mobile, Mobile advertising, Orange, T-Mobile | Leave a Comment »
Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the acquisition surprises no-one. It’s a great achievement for Admob, showing what a dedicated team pioneering [...]
Filed under: Mobile advertising, Mobile web, mobile marketing | Tagged: google, Mobile advertising, mobile marketing, Yahoo | Leave a Comment »
It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]
Filed under: Mobile advertising, Mobile web, Off portal, Trends, mobile marketing | Tagged: analytics, iPhone, mobile, Mobile advertising, mobile campaigns, mobile internet, mobile marketing, Mobile web, mobile web analytics, US | 1 Comment »
Ben Tatton-Brown, CEO at Ringring Media has some interesting insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise! This post in MSearchGroove.com exposes a huge hole in the mobile advertising process – where is the real-time reporting? ” You would be surprised by the [...]
Filed under: Bad practice, Business, Mobile advertising, Mobile analytics, Mobile web | Tagged: analytics, bango, measurement, Mobile advertising, Mobile analytics, MSearchGroove, real-time reporting, ringring media | Leave a Comment »
There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later. During question time, the topic [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web, Trends, mobile marketing | Tagged: Adam Kerr, app, bango, Google Gears, Google Maps, gPhone, location-based, microsoft advertising, Mobile advertising, Mobile analytics, mobile marketing, opt in, R/GA, Steve Siegel | 1 Comment »
Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry. The Center for Digital Democracy and the U.S. Public Interest Research Group filed their complaint with the Federal Trade Commission and an answer is expected in the coming [...]
Filed under: Bad practice, Mobile advertising, Mobile web, mobile marketing | Tagged: bango, Centre for Digital Democracy, complaint, Federal Trade commission, FTC, Mobile advertising, Mobile Marketer, mobile marketing, MSearchGroove, peggy anne salz, privacy concerns | Leave a Comment »
Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]
Filed under: Mobile advertising, Mobile analytics | Tagged: decktrade, google, Mobile advertising, Mobile analytics, mobile campaigns, mojiva, peggy anne salz | Leave a Comment »
Just how different is the mobile web from the regular PC web? As far as consumers are concerned, the mobile web is the PC web – just smaller. When people are looking for services and content that match the immediacy and personal nature of mobile – up-to-date sports news, movie listings, dating sites to name [...]
Filed under: Cool mobile stuff, Mobile advertising, Mobile analytics, Trends | Tagged: Amazon, banking, eBay, Mobile advertising, Mobile analytics, mobile retailing, Mobile web, Ralph Lauren, SEO | Leave a Comment »
Will the US lead in mobile advertising as they did in online advertsing 10 years ago? If recent figures from Nielsen Mobile are anything to go by, the answer could well be yes. According to their research 23 percent of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the [...]
Filed under: Mobile advertising, Mobile web | Tagged: analytics tool, Mobile advertising, US | Leave a Comment »
