Tag Archives: mobile advertising

Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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Has 2010 been the year of Google, Yahoo! and Microsoft?

At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft. Looking at the current mobile market today, we were right, 2010 has not only been the year for Google but also … Continue reading

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Completing the picture with Bango and comScore

Data is everything – it is the basis for all the best decisions and its accuracy can make or break a marketing campaign or strategy. But there is often confusion over the types of data available to marketers and what … Continue reading

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The future’s bright the future is mobile

At least this was the conclusion that mobile executives came to at the Orange Connect event, which I attended last week. The event took place at Shoreditch House in London and was attended by industry peers from different parts of … Continue reading

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Google – Game changer or change of gears?

Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the … Continue reading

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Need help getting valuable insight into mobile advertising?

It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first … Continue reading

Posted in mobile advertising, mobile marketing, mobile web, off portal, trends | Tagged , , , , , , , , | 2 Comments

If real-time reporting in mobile advertising is key, why aren’t more businesses demanding this?

Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile … Continue reading

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Is location-based mobile marketing a step too far?

There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web … Continue reading

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Privacy complaint should not hold back mobile marketing

Last week, a complaint was filed by two consumer rights groups in the US regarding privacy issues, claiming deceptive practices were prevalent throughout the mobile advertising industry. The Center for Digital Democracy and the U.S. Public Interest Research Group filed … Continue reading

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“Mobile advertising for newbies” white paper

Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher … Continue reading

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