The world’s in love with App Stores but how can you profit from them?

App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this week. But what does this mean for developers and content providers who want to get a slice of the revenue pie? In the “good” old days, your app was sold by Handango or [...]

Is location-based mobile marketing a step too far?

There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later.  During question time, the topic [...]

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