In one simple, but brave move Microsoft has shown signs of being back on track with their mobile strategy. By killing the Kin they can now concentrate on getting one focused mobile platform to market. If we look to Apple it is clear that one platform, albeit in a couple of sizes, does fit all, and [...]
Filed under: Apple, Google, Microsoft | Tagged: Apple, Facebook, Flickr, google, HTC, Microsoft, Outlook, Twitter, XBox | Leave a Comment »
HTML5 is coming…but not just yet There’s ongoing coverage in the media about the virtues of HTML5 and how great it’ll be for developers, once it finally becomes widely adopted. HTML5, often described as the savior of mobile development, is now being actively promoted by the likes of Google – so, yes, I think HTML5 [...]
Filed under: Apple, iPhone, Mobile applications | Tagged: Adobe, Apple, google, HTML5, iPhone, W3C | 1 Comment »
The gap is narrowing…rapidly As much as I agree with the common view that Apple has created one of the most innovative mobile devices, the iPhone, and is widely credited forhelping drive the uptake of the mobile internet worldwide, I’m actually the proud owner of an Android phone – HTC Desire and there are many reasons [...]
Filed under: Android, app store, Apple, Cool mobile stuff, iPhone | Tagged: Android, app store, Apple, google, HTC, HTC Desire, iPhone, Mobile applications | Leave a Comment »
Google acquired AdMob for $750million What Google’s acquisition of AdMob means to the mobile advertising industry While the valuation given to Admob by Google may be surprisingly high (for a company with maybe $40-$50m in annual revenues) the fact of the acquisition surprises no-one. It’s a great achievement for Admob, showing what a dedicated team pioneering [...]
Filed under: Mobile advertising, mobile marketing, Mobile web | Tagged: google, Mobile advertising, mobile marketing, Yahoo | Leave a Comment »
For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile page views to a website that Bango Analytics identified (see http://www.brysonmeunier.com/mobile-analytics-with-google-analytics for details). So after [...]
Filed under: Mobile analytics, mobile marketing, Mobile web | Tagged: bango, Bango Analytics, google, Google analytics, Google mobile analytics, JavaScript, Mobile analytics, mobile tracking, PC analytics, Tracking | 2 Comments »
Last week Google launched Latitude – a logical extension of their excellent mobile maps application which allows you to share your location with your friends. It made me smile that the actual agreement you click is to share your location with “your friends and Google”, but are they really my friend or are they becoming [...]
Filed under: Mobile advertising, Mobile web, Trends | Tagged: advertising companies, Big Brother, friend, google, Google Maps, GPS, Latitude, Microsoft, privacy, Yahoo | 1 Comment »
Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]
Filed under: Mobile advertising, Mobile analytics | Tagged: decktrade, google, Mobile advertising, Mobile analytics, mobile campaigns, mojiva, peggy anne salz | Leave a Comment »
