Posted on 10 / 02 / 09 by Andy Bovingdon
Last week Google launched Latitude – a logical extension of their excellent mobile maps application which allows you to share your location with your friends. It made me smile that the actual agreement you click is to share your location with “your friends and Google”, but are they really my friend or are they becoming [...]
Filed under: Mobile advertising, Mobile web, Trends | Tagged: advertising companies, Big Brother, friend, google, Google Maps, GPS, Latitude, Microsoft, privacy, Yahoo | 1 Comment »
Posted on 3 / 02 / 09 by Sarah Keefe
There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later. During question time, the topic [...]
Filed under: Mobile advertising, Mobile analytics, Mobile web, Trends, mobile marketing | Tagged: Adam Kerr, app, bango, Google Gears, Google Maps, gPhone, location-based, microsoft advertising, Mobile advertising, Mobile analytics, mobile marketing, opt in, R/GA, Steve Siegel | 1 Comment »
