For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile page views to a website that Bango Analytics identified (see http://www.brysonmeunier.com/mobile-analytics-with-google-analytics for details). So after [...]
Filed under: Mobile analytics, mobile marketing, Mobile web | Tagged: bango, Bango Analytics, google, Google analytics, Google mobile analytics, JavaScript, Mobile analytics, mobile tracking, PC analytics, Tracking | 2 Comments »
