A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics? Do I need to measure my mobile app usage, or shall I just focus on increasing number of downloads? The ultimate goal. At Bango we have learned that the developers [...]
Filed under: Application Analytics | Tagged: App publisher, app store, Application Analytics, bango, Bango Analytics, Developers, Mobile apps | Leave a Comment »
At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft. Looking at the current mobile market today, we were right, 2010 has not only been the year for Google but also the year for Sony Ericsson, HTC, Samsung and Motorola.
Filed under: Apple, Blackberry, Mobile web | Tagged: Android, Apple, bango, google, Microsoft, Mobile advertising, RIM, Steve Jobs, Yahoo | Leave a Comment »
A discussion workshop at this exclusive exec camp for the mobile industry focused on where the value of the mobile web truly lies. Panelists (Microsoft, Zynga, Facebook etc) were naturally optimistic about the benefits to users and to the industry on the kinds of insights that the mobile internet provides. Above all, one observation was [...]
Filed under: Mobile web | Tagged: bango, Facebook, Microsoft, Mobile web, Zinga | Leave a Comment »
Bango’s direct billing interface to AT&T has now been live for more than five years. AT&T is now planning to allow the use of the direct billing interface for transactions initiated from PC’s as well as from mobile handsets. What’s more, there is also the potential of higher out-payments for certain types of content. This [...]
Filed under: Mobile payment, Mobile payments, Payforit, smartphones | Tagged: AT&T, bango, mobile payments, Sprint, T-Mobile, Vodafone | Leave a Comment »
…but content developers need to experiment more At a recent IAB conference in London, England, the subject of how the mobile phone concentrates a number of ways of paying was widely discussed. The poster child mobile purchase referred to in many of the presentations, centered on a UK pounds 3000 (about $4500) purchase of a [...]
Filed under: Mobile payments | Tagged: bango, IAB, Marks and Spencer, mobile payments, mobile phones, Tablets | Leave a Comment »
Yes it can and it already is. This was one of the conclusions at the MobileSquared roadshow that took place in London last week. The roadshow, organized by Nick Lane, Chief Strategy Analyst at MobileSquared, was a great platform to discuss all the latest trends on mobile. It had a great line up of speakers [...]
Filed under: Mobile payment | Tagged: Apple, bango, iPad, itsmy.com, mobile payments, PayPal, Penguin | Leave a Comment »
Watching RIM’s CEO Jim Balsillie at their annual DevCon yesteday, he came across as the most thoughtful leader of the major players in the smartphone market. He listened to questions carefully. More pauses, less polemic. Jim believes profoundly in the idea of ‘constructive engagement’. It’s a cornerstone of his thinking. RIM’s story is about the [...]
Filed under: Blackberry, Cool mobile stuff | Tagged: bango, Blackberry, DevCon, mobile commerce, RIM, SmartPhone | Leave a Comment »
The need for understanding usage behavior on mobile is increasing, with more brands and developers now recognizing the importance of analytics in helping them engage with customers. In line with this, over the next three weeks, two key events in the US will have measurement taking center stage on the agenda. The Verizon Developer Conference, [...]
Filed under: Mobile web | Tagged: bango, CTIA, Mobile app analytics, Mobile applications, Verizon | Leave a Comment »
According to the latest web browsing stats released by Bango, across a wide range of websites targeting mobile phone browsers, the iPhone is losing ground to its competitors in popularity for web browsing. What might be the reasons for this? When Steve Jobs launched the iPhone he made a big point of the fact that it [...]
Filed under: Apple, iPhone | Tagged: Adobe, Apple, bango, Blackberry, google, iPad, iPhone | 6 Comments »
Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are some of the questions that come up often. There’s still lack of understanding about what [...]
Filed under: Mobile analytics, Mobile applications, Mobile apps | Tagged: bango, Campaign parameters, Mobile analytics, Mobile apps, mobile campaigns, mobile site | Leave a Comment »
