How important are Smartphones and which matters most?

The research firm NPD Group have just announced a new survey that shows smartphone sales in the USA grew by 47% in Q2 and accounted for 28% of all handset sales. That’s a number big enough to make anyone selling to mobile take note – it’s more than a quarter of all your customers. And [...]

Living one day at a time? Don’t if you want to target your mobile marketing

While reading the paper during breakfast at the weekend it dawned on me how time specific many of the articles were – if I had read them any later than breakfast, I would have missed out on all the fun to be had.
The paper obviously understands that most of their readers would be reading over [...]