Google Analytics plays mobile catch up…… and still manages to come last!

Posted on 21 / 10 / 09 by Andy Bovingdon

For a company with such a public focus on mobile browsing Google has repeatedly failed to cater for anything mobile in their analytics product. Indeed, independent comparisons earlier this year showed that Google Analytics only tracked 12% of the mobile page views to a website that Bango Analytics identified (see http://www.brysonmeunier.com/mobile-analytics-with-google-analytics for details). So after [...]

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Mobile is different but people want a unified world

Posted on 30 / 04 / 08 by Adam Parker

This week’s Mobile Monday gathering in New York on April 28, 2008 on the topic of Social Search and Mobile Analytics gave some interesting insights on what’s shaping the mobile web and what’s important for businesses: 1. Design for the mobile web – sites designed specifically for mobile web are so much better even on handsets like [...]

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