…and how web innovation will challenge Apples control Everyone in mobile knows that to sell something on the iOS platform you must pay your 30% tax to Apple, and that Apple has final say over whether your app will be published to iPhone users – they have control over the developer’s destiny. But just how [...]
Filed under: app store, Apple, html5 | Tagged: Amazon, app store, Apple, mobile billing, mobile content, mobile payments | 1 Comment »
Despatching my 7 year old son to bed recently as an episode of Law and Order began on the TV, he turned and asked, “Are you watching one of those murdering programs?” To his mind, the nuances that distinguish highly regarded programs like The Wire, Law and Order, CSI, The Shield etc are entirely lost. [...]
Filed under: app store, Apps, Mobile apps | Tagged: app store, Mobile applications, Mobile apps, Mobile web | 1 Comment »
Just when you thought that the dominance of the App Store had relegated carriers to little more than a marketing channel for Apple devices, and that SMS as a charging model for wallpapers and ringtones had been regulated into oblivion, carrier billing is on the rebound. Variously dismissed as irrelevant, inconsistent, restrictive, expensive, risky, over-regulated [...]
Filed under: app store, carrier billing, Mobile payment | Tagged: app store, mobile payments, user-experience | 1 Comment »
One thing that any visitor to the Bango head offices cannot fail to notice is the large wall-sized photograph of whiskey bottles for sale on a store shelf with the bold caption “Choice” below. Choice has been one of Bango’s core values since the start back in 1999, although I have yet to see such a [...]
Filed under: app store, Apple, in app billing, Mobile web | Tagged: app store, Apple, Mobile advertising, mobile content | Leave a Comment »
When Apple launched iTunes on April 28th 2003, who would have predicted that it would become the only place to shop online… Literally… Well, in Apple’s mind and plans at least. Last year we saw Apple enforce iTunes for the delivery and payment of apps – some people complained but everyone fell in line and [...]
Filed under: app store, Apple, in app billing, Mobile web | Tagged: Amazon, app store, Apple, in-app billing, mobile billing | 2 Comments »
A growing number of app developers, publishers and brands increasingly rely on app stores and search as the primary method of discovery for their new apps, content and services. But this is proving to be a risky strategy for all but the smartest or luckiest companies.
Filed under: app store, Application Analytics, Mobile analytics | Tagged: analytics, app store, Apple, bango, Bango Analytics, google | Leave a Comment »
Publishers and the long wait ahead… With the arrival of tablets, large screen smartphones and e-readers many people in the publishing industry had high hopes that these devices would be the savior for their declining revenues. Major media corporations have invested heavily on dedicated tablet apps, as a way to boost revenues.
Filed under: app store, in app billing, Mobile payments | Tagged: app store, Apple, bango, iPad, Mobile apps, mobile content, mobile payments | Leave a Comment »
Apple’s long awaited subscription service is finally here. But despite their attempts to open up and offer an olive branch to the publishing industry, publishers remain sceptical if not defiant – the new service has some downsides. Apple’s revenue share policy will stay in place, with a 30:70 revenue share split, how do they expect [...]
Filed under: app store, in app billing, Mobile payments | Tagged: app store, Apple, bango, Mobile applications, Mobile apps, mobile billing, mobile content, mobile payments, subscription service | Leave a Comment »
A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics? Do I need to measure my mobile app usage, or shall I just focus on increasing number of downloads? The ultimate goal. At Bango we have learned that the developers [...]
Filed under: Application Analytics | Tagged: App publisher, app store, Application Analytics, bango, Bango Analytics, Developers, Mobile apps | Leave a Comment »
Which is better, an app store with 100,000 items, or one with 10,000 items? Commentators looking for a way to measure the relative success of the app stores find the “app count” an alluring model. When you look more closely however things are not what they seem. It seems that quantity has come to dominate [...]
Filed under: Android, app store, Apple, Nokia | Tagged: app store, Apple, bango, Nokia, Ovi | Leave a Comment »
