I recently read an interesting point of view, ‘5 Reasons Not To Use Google Analytics’, where Andrew Edwards outlines why not to use the most popular free measurement tool. His remarks range from the level of service you can expect from a free solution to the data security and what happens to all the data [...]
Filed under: Mobile analytics, Mobile web | Tagged: analytics, Bango Analytics, google | Leave a Comment »
A growing number of app developers, publishers and brands increasingly rely on app stores and search as the primary method of discovery for their new apps, content and services. But this is proving to be a risky strategy for all but the smartest or luckiest companies.
Filed under: app store, Application Analytics, Mobile analytics | Tagged: analytics, app store, Apple, bango, Bango Analytics, google | Leave a Comment »
As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached record levels and has attributed the success of the kindle, as one of the main [...]
Filed under: digital content, Mobile analytics, Mobile web | Tagged: analytics, digital content, Kindle, Mobile analytics, mobile campaigns, mobile content, publishing | Leave a Comment »
Having attended the Mobile Future Forward event last week, it was interesting to hear the debates centered around the future of mobile, and how monetization and analytics took center stage among the topics discussed.
Filed under: Trends | Tagged: analytics, Monetization | Leave a Comment »
It’s always great to get your hands on free mobile web industry stats, isn’t it? So I was pleased to find a new monthly report compiled by Millennial Media with a whole range of mobile advertising data. It’s the first report I’ve seen of its kind and unlike the Admob stats, it seems more representative [...]
Filed under: Mobile advertising, mobile marketing, Mobile web, Off portal, Trends | Tagged: analytics, iPhone, mobile, Mobile advertising, mobile campaigns, mobile internet, mobile marketing, Mobile web, mobile web analytics, US | 2 Comments »
Ben Tatton-Brown, CEO at Ringring Media has some interesting insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise! This post in MSearchGroove.com exposes a huge hole in the mobile advertising process – where is the real-time reporting? ” You would be surprised by the [...]
Filed under: Bad practice, Business, Mobile advertising, Mobile analytics, Mobile web | Tagged: analytics, bango, measurement, Mobile advertising, Mobile analytics, MSearchGroove, real-time reporting, ringring media | Leave a Comment »
