ad:tech is the place where all the trendy leaders in the online advertising business go to discuss and display their latest technologies and services – where clicks and page views are discussed alongside web search and ad network aggregation. For someone more familiar with the mobile world of CTIA, it’s a show full of strange [...]
Filed under: Mobile web, online advertising | Tagged: ad:tech, iPhone, mobile marketing, Mobile web | Leave a Comment »
Three important events this week illustrate how mobile marketing is finally being taken seriously by the online advertising industry. First is ad:tech in San Francisco where America’s top interactive marketing executives gather to network, learn and sell. The second is a mobile marketing conference in London from the publishers of New Media Age which aims to “Bring [...]
Filed under: Mobile web | Tagged: ad:tech, NewMediaAge, ROI | Leave a Comment »
