There have been several news stories in the last few years contributing to the fear that the rise of smartphones, the shift to in-app payment for virtual goods and the introduction of frictionless, one-click payment all combine to produce massive bill shock. The standard story is that children get hold of their parent’s mobile phone and run up huge bills. So where does the truth lie?
Bango powers payment for most of the world’s largest app stores. Our technology allows users to charge the cost of a digital purchase to their phone bill, in one click. Global leaders plugging into Bango include Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play and Windows Phone Store. Continue reading
Bango has signed an agreement with Etisalat, to deploy Direct Operator Billing (DOB) across the group’s markets in Asia, the Middle East and Africa. The established partnership between Bango and Etisalat has already seen DOB launched for users of BlackBerry World. This new agreement will deliver further app store integrations, beginning on 5 June, 2014 with Google Play. Continue reading
The emergence of the app economy has brutally exposed the limitations of many established business models. The basic model of pay to play has been severely challenged. The average smartphone user now expects most of the content they consume to be free, and is rather unlikely to pay for content until they’ve played with it, tested it, and want to go deeper. This is the “freemium” model, whereby an application gives away its core functionality for free and offers upgrades, normally in-app purchases, to add certain features. Continue reading
Image courtesy Flickr user Thomas Hawk
Did you go to Mobile World Congress in Barcelona back in February? If you did, there’s a good chance that the show gave you your first glimpse of Google Glass ‘in the wild’.
Google Glass has the tech world hugely excited, but the devices themselves have been rare. Only 10,000 were initially released, as part of an “Explorer Program”, which Google hopes will inspire developers to build innovative apps for the platform. It’s clear that many of those ‘explorers’ made their way to Barcelona, as Bango saw dozens of Google Glass wearers at MWC 2014. The big news earlier this month was that Google Glass was made available to the general public, though Google slammed the door shut after a few hours. Continue reading
Last week BlackBerry celebrated the 5th anniversary of the BlackBerry World storefront. They’ve released an infographic to coincide with the anniversary, highlighting its growth, including the success of operator billing. In BlackBerry’s own words:
“We… set out to ensure purchases were simple, especially for emerging markets. This led to our decision to invest aggressively in carrier billing. Today, we are a global leader in this respect – 77 partners in 51 countries around the world offer carrier billing”. Continue reading
Bango’s latest short film is out this week. It’s focused on the teams and systems that underpin our operational expertise. The Bango Payment Platform handles payment for many of the giants of mobile, including Google, Facebook, BlackBerry and others. The platform is underpinned by 24×7 continuous, proactive management of all parts of the payments chain, and we’ve made significant investment to ensure we provide reliability that goes beyond carrier grade. Continue reading
Payment has gone truly personal with news today of a wearable payment device.“Bango Belt” provides “command and control” features, giving the wearer real-time feedback on charges to their mobile phone bill and the ability to control spending limits by adjusting the belt. Worn – as expected – around the user’s waist, the Bango Belt continues to do the job of holding-up the wearer’s lower body clothing in a dignified fashion, while at the same time ensuring they don’t “lose their shirts” through a heavy-handed phone spending habit. Now nobody needs to be crushed by their Candy Crush habit…