Category Archives: UK mobile market

Operator billing reaches inflection point as O2 increase payout rates

Today Telefonica O2 slipped out a deceptively low-key announcement: They’re increasing payout rates to merchants, in order to help drive adoption of operator billing. The announcement is here. We at Bango think this could be a hugely influential move. Bango … Continue reading

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Growth in Wifi usage continues but MNO connectivity soars!

Bango has released the latest data on the use of Wifi vs MNO connectivity by mobile phone users accessing the internet. Bango WiFi Market Data 1 Q09 While Wifi usage has continued to grow, a big surge in MNO traffic … Continue reading

Posted in mobile marketing, mobile payment, mobile web, off portal, Payforit, trends, UK mobile market | Tagged | Leave a comment

“Revenue Leakage and” “Breakage Bonusses”

I recently read an interesting article about Revenue leakage over at MocoNews: http://www.moconews.net/entry/419-vodafone-fesses-up-on-faulty-reporting-content-companies-setting-up-own/ There are definitely inaccuracies in reporting, but it goes both ways: A major carrier has outages in its billing system from time to time – usually no … Continue reading

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The “Great phone number harvesting scam”

There has been a great deal of interest in UK mobile phone number harvesting and it is increasingly being referred to in the mobile industry as “the next subscription scam”. I thought it would be useful to outline what the … Continue reading

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