Monthly Archives: May 2012
Getting the most from your mobile advertising inventory
….Why measurement is key With mobile ad spending worldwide predicted to grow 85% in 2012 from $6.3 billion to $11.6 billion and mobile advertising more than doubling (up 128%) in the US to just under 4.2 billion, promise is high … Continue reading
The keys to mobile analytics success
An analytics product is only as good as the accuracy of its unique user identification. With mobile app analytics user identification has traditionally been simple and very accurate because each mobile device has a Unique Device ID, the UDID, which … Continue reading
Posted in iPhone, mobile analytics
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