Monthly Archives: January 2011

Mobile apps will make $$$ billions in 2011 – how will they be monetized?

In-app billing gains momentum According to Gartner, apps will generate $15 billion in revenue in 2011, they also go as far as forecasting that by 2014 this figure will reach $58 billion. So a question to ask is, how are … Continue reading

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Integrating offline and mobile helps create deeply engaging campaigns

This was one of the conclusions at the IAB webinar, hosted by Bango last week where executives from mobile agency Somo, Millennial Media and Yahoo shared their views on how to track success on mobile. They all agreed that measurement … Continue reading

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